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OIM 210 Exam 2 UMASS: Questions With Solutions
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OIM 210 Exam 2 UMASS: Questions With Solutions
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OIM 210 Exam 2 UMASS: Questions With SolutionsEarly Movers Regrets/ why bad Right Ans - going public too early; secrecy,
world now sees subscribers
What were Early Movers able to do by Straddling Right Ans - create
competitive advantage
Brand Right Ans - awareness vs customer experience
Scale Right Ans - more selection- long tail (4k vs 125K)
Data Right Ans - collaborative filtering: tech monitors trends among
customers
churn rate Right Ans - Rate at which customers leave a product or service.
low churn rate Right Ans - usually key to a firm's profitability because
acquiring a customer is more expensive than keeping one.
high churn rate Right Ans - more customers leaving, loss of profit
collaborative filtering Right Ans - Technology that monitors trends among
customers and uses this to personalize a given customer's experience
long tail Right Ans - Build a business that can profitably offer a great
volume of less popular products. As opposed to building a business off of
popular products
fixed costs Right Ans - Costs that do not vary ex rent
marginal costs Right Ans - are associated with each additional unit
produced; = 0 for content owners
First Scale Doctrine Right Ans - Firms can distribute (sale, rent, lend)
legally acquired physical products of trademarked or copyright goods. Does
not apply to streaming!
, windowing Right Ans - Content is available to a given distribution channel
for a specified period of time
binge watching Right Ans - works for customers & content creators
Moore's Law Right Ans - Shows rough trajectory of price/performance
advancement for key technologies
chip performance per dollar ________ every 18 months Right Ans - doubles
what doubles for microprocessors during chip performance Right Ans -
calculations
Besides microprocessors calculations doubling, what else doubles during chip
performance Right Ans - storage
semi-conductor Right Ans - 'computer chips', Could be talking about
microprocessors or storage chips
Microprocessor Right Ans - the calculating brain of a computer. Intel
dominates this market in PCs, ARM (licensed) dominates smart phones
volatile memory Right Ans - requires a charge to hold its value (e.g. the
RAM in your PC, which loses data when the power is cut)
non-volatile Right Ans - retains value even when not charged (e.g. the flash
memory in your camera)
flash memory Right Ans - An example of non-volatile memory. A kind of
memory that retains data in the absence of a power supply. e.g. CAMERA
price elasticity Right Ans - How drastically demand responds to a change in
price (increase or decrease)
solid state electronic Right Ans - Electronics without moving parts (e.g.
Chips)
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