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OIM 210 Exam 2: Questions With Accurate A+ Solutions
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OIM 210 Exam 2: Questions With Accurate A+ Solutions
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OIM 210 Exam 2: Questions With Accurate A+ SolutionsNetflix was a _________ and _______________. Right Ans - early mover and went
public too early
Was Netflix stradding? Right Ans - Yes but it was able to create strategic
competitive advantages
Was the road smooth while transitioning for online DVD? Right Ans - No,
there was a botched attempt to split the firm into two separate services: The
Qwikster Debacle
Differences between DVD-by-mail and streaming video? Right Ans -
Content cost, content availability, revenue opportunities, rivals and their
motivation and more
What were the three things that placed Netflix at the top? Right Ans - Scale,
brand, and switching cost
People thought switch to streaming would be ________________ because
___________. Right Ans - "underwhelming" and because there is not enough
content and no way to get the content to the television
What did Reed Hastings say his biggest regret was? Right Ans - Taking his
firm public too early because once public Netflix was required to disclose its
financial position and the whole world soon learned that Netflix was on a
profit march with remarkable growth
Netflix's profit was like Right Ans - "blood in the water, attracting two very
big sharks: Blockbuster and Walmart"
Netflix Brand Right Ans - built through customer experience, it was critical
online where bad news spread so fast and competition is a click away
Reed Hasting's ____________ and ___________ made Netflix the first firm consumers
thought of. Right Ans - early market entry and effective execution
Netflix Scale Right Ans - Managed to gain advantages in scale through a
nationwide network of fifty-eight highly automated distribution center that
, collectively could deliver DVD's overnight to some 97 percent of US
population
refers to an extremely large selection of content or products. Whereby firms
can make money by offering near-limitless selection. Helps create scale from
selection Right Ans - Long tail
Two critical factors when debate of size of the profitable tail Right Ans -
1.)The internet allows large-selection inventory efficiencies that offline firms
can't match
2.)Selection attracts customers
Can Netflix structure be copied? Right Ans - Yes it would take a lot of time
and money
Walmart tried to enter the market but why did they pull the plug? Right
Ans - Because since entering this market was such a huge investment, there
was extended periods of loss to unseat the early-moving leader and Walmart
couldn't lower their prices
Blockbuster failed because Right Ans - They didn't have the distribution
centers, selection and customers to be competitive
When does Netflix collect data? Right Ans - Data is collected when
customers rate movies they've seen, customers likes and dislikes
Where does Netflix data go? Right Ans - Cinematch
A classification of software that monitors trends among customers and uses
this data to personalize an individual customer's experience; Cinematch is this
Right Ans - Collaborative Filtering
The rate at which customers leave a product or service Right Ans - Churn
Rate
The year after Blockbuster and Walmart launched copycat efforts, the Netflix
churn rate _______ Right Ans - fell
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