Exam (elaborations)
OIM 210 Final Exam: Questions With Answers (Graded A+)
- Course
- Institution
OIM 210 Final Exam: Questions With Answers (Graded A+)
[Show more]
Content preview
OIM 210 Final Exam: Questions With Answers (Graded A+)The bulk of Google's revenue comes from Right Ans - Advertising
The website displayed when a user clicks on an ad is called the Right Ans -
Landing page
Operational effectiveness is a dangerous strategy for firms to follow because
Right Ans - When offerings are roughly the same, they are more commodity
than differentiated
A firm is said to be _____ when it attempts to match the benefits of a successful
position while maintaining its position Right Ans - Straddling
The resource-based view of the competitive advantage states that for a firm to
obtain substantial competitive advantage it must control a set of exploitable
resources that have four critical characteristics. What are these
characteristics? Right Ans - Rareness, value, imperfect imitability, non-
substitutionally
According to Porter, strategy is fundamentally about being ____. Right Ans -
Different
UPS and FedEx are competing using an Right Ans - Operational
effectiveness strategy
Which of the following is NOT one of Porter's five forces Right Ans -
Customer satisfaction
Google's stated mission is to Right Ans - Organize the world's information
and make it universally accessible and useful
(T/F) Black hat SEO refers to a set of practices that are used to increase a site
or pages rank in search engines through means that violate the search engines
terms of service Right Ans - True
When the number of WhatsApp users began to increase, this app became a
must-have for messaging needs network effect of WhatsApp users attracting
, their friends as users would be called? Right Ans - Same-side exchange
benefits
The main reason for TIVO's failure is Right Ans - It was basing their
competitive advantage only in tech that others easily copied
Network effects are also known as Right Ans - Metcalfe's Law and Network
Externalities
(T/F) Users spend a majority of their time on smartphone using apps, and
apps are increasingly creating content specific alternatives to Google's web-
based search Right Ans - True
(T/F) Ads in Google search are Geo-targeted based exclusively on GPS data
Right Ans - False
Which of the following statements holds true for the term click fraud?
Right Ans - It refers to the generation of bougus clicks, either for financial gain
or to attack rivals by draining their online ad budget
_____ occurs by repeatedly searching keywords linked to rival ads with the goal
of reducing the rival's click through Right Ans - Rank-based impression
fraud
A ____ is a search performed on Google or any other search engine Right
Ans - Query
Which of the following parameters significantly influences the rank of a Web
page in Google's search results? Right Ans - The number of other pages
linking to a given page
Online ads that include animation, audio, or video are called _____. Right Ans
- Rich media ads
Over 20% of Google's revenues come from running ads on: Right Ans -
Third party websites
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Zendaya. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $9.99. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
75632 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now