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Oim 210 Final Exam – Complete With Solutions
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Oim 210 Final Exam – Complete With Solutions
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Oim 210 Final Exam – Complete With SolutionsIt refers to the generation of bogus clicks, either for the financial gain or to
attack rivals by draining their online ad budget Right Ans - click fraud
____ occurs by repeatedly searching keywords linked to rival ads with the goal
of reducing the rival's clicks through rate Right Ans - rank-based
impression fraud
____ allows users to pay for goods, store gift cards, and redeem coupons using
their mobile phones Right Ans - Android Pay
A(n) ____ is a search performed on Google or any other search engine Right
Ans - query
Which of the following parameters significantly influences the rank of a web
page in Google's search results Right Ans - the number of other pages
linking to a given page
____ is the process of creating a series of bogus web sites, all linking back to the
pages one is trying to promote Right Ans - link fraud
Which of the following statements holds true for search engine optimization
(SEO) Right Ans - it refers to the process of improving a page's organic
search results
If a firm's pages are not near the top of query results, customers may never
discover its web site. This has led to ____ becoming a critical function for many
marketing organizations Right Ans - search engine optimization
Which of the following is true of Google's discounting scheme for advertisers
Right Ans - advertisers pay one more cent more than the minimum needed to
retain an ad's position on a page
The process of computers identifying a user's physical location for the
purpose of delivering tailored ads or other content is called Right Ans -
geotargeting
, Google's stated mission is to Right Ans - organize the worlds information
and make it universally accessible and useful
over 20 percent of Google's revenues come from running ads on Right Ans
- third-party web sites
the bulk of Google's revenue comes from Right Ans - advertising
online ads that include animation, audio, or video are called Right Ans -
rich media ads
Financial performance that consistently outperforms industry averages
Right Ans - sustainable competitive advantage
performing the same tasks better than rivals perform them Right Ans -
operational effectiveness
performing different tasks than rivals, or the same tasks in a different way
Right Ans - strategic positioning
same goods e.g. ups and fedex Right Ans - commodity
different goods, macbook is differentiated cuz it has its own unique purpose
Right Ans - differentiated
when a firm adopts more than one method of doing business (occupies more
than one position) yet fails to gain the full advantages of any of these efforts
Right Ans - straddling
business that recognizes others good ideas and moves to implement them
within the organization. e.g. gristedes sold goods in store then saw another
company selling online so quickly switched to selling online Right Ans -
Fast follower problem
it is the number of times inventory is sold or used during a given period. A
higher figure means that the firm i selling products quickly Right Ans -
inventory turnover
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