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OIM 210 Exam 2 – Questions & Solutions (Pass!!)
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OIM 210 Exam 2 – Questions & Solutions (Pass!!)
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OIM 210 Exam 2 – Questions & Solutions (Pass!!)A low _____ is usually key to a firm's profitability because acquiring a customer
is more expensive than keeping one.
Select one:
a. subscription fee
b. inventory size
c. churn rate
d. switching cost
e. opportunity cost
Feedback Right Ans - c. Churn rate
Churn rate is a term that refers to the:
Select one:
a. average number of recommended titles in a user's queue.
b. rate at which the demand for a product or service fluctuates with price
change.
c. number of movie titles that are difficult to assign reliable user ratings.
d. rate at which customers leave a product or service.
e. number of user ratings accrued per movie. Right Ans - D. Rate at which
customers leave a product or service
Collaborative filtering is a classification of software that:
Select one:
a. is used to gather user ratings and calculate a gross average user rating for
each movie.
b. provides Netflix users with parental controls and other options while
streaming movies online.
c. selectively sorts movies based on their censor ratings and delivers age-
appropriate search results.
d. monitors trends among customers to personalize an individual customer's
experience.
e. collates user ratings for a movie and creates a ranked list of movies most
liked by users. Right Ans - D. monitors trends among customers to
personalize an individual customer's experience.
, Costs that do not vary according to production volume are called _____.
Select one:
a. total costs
b. marginal costs
c. switching costs
d. variable costs
e. fixed costs Right Ans - E. fixed costs
Marginal costs:
Select one:
a. are minor, insignificant costs.
b. are associated with each additional unit produced.
c. are the costs incurred as a result of choosing one option over another.
Incorrect
d. are constant and do not vary according to production volume.
e. are also known as overheads. Right Ans - B. are associated with each
additional unit produced.
The long tail is a phenomenon whereby firms can make money by:
Select one:
a. selling the same product at different prices with only minor tweaks in their
design.
b. leveraging customers to promote their products or services.
c. reselling multiple versions of a single product under different brand names.
d. offering a near-limitless selection of products or services.
e. performing different tasks than rivals or the same tasks in a different way.
Right Ans - D. offering a near-limitless selection of products or services.
What is e-waste?
Select one:
a. waste that appears to be online
b. internet waste
c. non-recyclable waste
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