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ESB - Domain#2 / Lesson #2/ Pop Quiz well answered to pass
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ESB - Domain#2 / Lesson #2/ Pop Quiz well answered to pass
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ESB - Domain#2 / Lesson #2/ Pop QuizA marketing method that uses customized newsletters to engage with customers is ______ - correct
answer ✔✔3. e-mail
A marketing method that uses ads on a website within a search engine is __________ advertising. -
correct answer ✔✔5. pay-per-click
The four segments of sales data are ___________, geographic, demographic, and psychographic. -
correct answer ✔✔6. behavioral
__________ data provides information about a customer's age, gender, or ethnicity. - correct answer
✔✔1. demographic
Investors use _______________ to determine the cost of acquiring new customers. - correct answer
✔✔Correct answer
Customer acquisition costs (CAC)
The formula used to determine customer acquisition costs is ________ expenses plus sales expenses
divided by the number of new customers for the period. - correct answer ✔✔Correct answer
Marketing
It is more _________ to keep current customers that to acquire new customer. - correct answer
✔✔Correct answer
Cost effective
Customer retention rates are found by __________ the number of new customers acquired during a
period from the number of customers at the end of a period, then dividing by the number of customers
from the start of the period and multiplying by 100. - correct answer ✔✔Correct answer
Subtracting
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