MNM3709 Assignment 2 (COMPLETE ANSWERS) Semester 2 2024 - DUE 11 September 2024
MNM3709 Assignment 2 (COMPLETE ANSWERS) Semester 2 2024 - DUE 11 September 2024 ; 100% TRUSTED Complete, trusted solutions and explanations
MNM3709 Assignment 2 (COMPLETE ANSWERS) Semester 2 2024 - DUE 11 September 2024 ; 100% TRUSTED Complete, trusted solutions and explanations.
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University of South Africa
Strategic Marketing
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, QUESTION 1 [10 MARKS] As the market becomes
increasingly competitive, Ocean Basket must develop strategies
to retain customers and increase customer loyalty. Recommend
one pure loyalty, push loyalty, pull loyalty, purchase loyalty and
purge loyalty marketing strategy each to Ocean Basket (so a
total of five loyalty marketing strategies) by explaining how
Ocean Basket can apply each of these strategies to improve
customer satisfaction, loyalty and retention. Provide specific
practical examples relating to Ocean Basket to support your
discussion. No marks will be awarded for AI-generated content.
Keep your explanation of each loyalty strategy under 100 words.
Note that, for this question, you are not required to reference but
you are still not allowed to copy from any source, including the
prescribed material. Think of your own examples. Turnitin will
flag copied examples and AI-generated content. Copied
examples from any other sources will receive zero. MARKING
RUBRIC QUESTION 1 Loyalty strategies 0 Marks 1 Mark 2
Marks Per loyalty strategy Only theoretical discussion. Did not
apply to Ocean Basket. The incorrect theory used to apply
practically. Copied examples from other sources, including but
not limited to, websites/other students/AIgenerated examples.
Did not show evidence of thinking critically or applying
knowledge. The example provided explains the loyalty strategy
but not how it can improve customer satisfaction, loyalty and or
retention. Example is related to Ocean Basket but lacks detail or
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