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(WGU C212) MKTG 5000 Marketing - OA Pre Test Guide .
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(WGU C212) MKTG 5000 Marketing - OA Pre Test Guide .(WGU C212) MKTG 5000 Marketing - OA Pre Test Guide .(WGU C212) MKTG 5000 Marketing - OA Pre Test Guide .(WGU C212) MKTG 5000 Marketing - OA Pre Test Guide .

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  • September 11, 2024
  • 26
  • 2024/2025
  • Exam (elaborations)
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  • wgu c212 mktg 5000 marketing oa pre test guide

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C212 MKTG 5000



Marketing




OA PRE-TEST GUIDE




© WGU 2024/2025

,1. Which of the following is a primary benefit of market
segmentation?
a) Higher production costs
b) More efficient marketing strategies
c) Increased competition
d) Generalized customer base


Answer: b) More efficient marketing strategies


Rationale: Market segmentation allows marketers to create
more targeted and effective marketing strategies by focusing on
specific groups of consumers.


2. What is the key objective of a customer relationship
management (CRM) system?
a) Increase product line depth
b) Enhance customer loyalty
c) Reduce operational costs
d) Develop new market segments
© WGU 2024/2025

, Answer: b) Enhance customer loyalty


Rationale: CRM systems are designed to manage a company’s
interactions with current and potential customers, focusing on
improving customer relationships and retention.


3. Which of the following metrics is most likely to be used to
measure the effectiveness of a content marketing strategy?
a) Gross profit margin
b) Conversion rate
c) Inventory turnover
d) Net promoter score


Answer: b) Conversion rate


Rationale: Conversion rate measures the number of visitors to
a website who take a desired action, indicating the effectiveness of
the content in driving business results.


4. Viral marketing is often based on which of the following
principles?
a) Linear transmission
© WGU 2024/2025

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