DPR3702 Assignment 2 (ANSWERS) Semester 2 2024 - DUE 19 September 2024
DPR3702 Assignment 2 (COMPLETE ANSWERS) Semester 2 2024 - DUE 19 September 2024
DPR3702 Assignment 2 (COMPLETE ANSWERS) Semester 2 2024 - DUE 19 September 2024
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DPR3702
Assignment 2
Semester 2
2024 - DUE 19
September
2024
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DPR3702 Assignment 2 (QUESTIONS & ANSWERS)
Semester 2 2024 - DUE 19 September 2024
Course
Public Relations in Industry (DPR3702)
Institution
University Of South Africa
Book
Public Relations in Industry
DPR3702 Assignment 2 (COMPLETE QUESTIONS & ANSWERS) Semester
2 2024 - DUE 19 September 2024 ;100 % TRUSTED workings, Expert
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SECTION A Question 1: Public Relations Plan for Mapungubwe Arts and
Cultural Festival The MEC of Sports Arts and Culture in Limpopo has
appointed you as the head of the PR team to develop a public Relations Plan
for the 2024 Mapungubwe Arts and Cultural Festival to coincide with the 30
years of Democracy in South Africa. You need to conduct research to know
more about the Mapungubwe Arts and Cultural Festival. The Public Relation
Strategy Must Comprise of the following Items: (Refer to the learning unit one
for the plan and learning unit 3 for understanding the context of PR in the
entertainment Industry) 1.1 The theme: Your theme must reflect on the Arts,
Culture and the 30 Years of Democracy. [4 Marks] 1.2 Objectives of the Public
Relations Plan: Three communication, media and PR related objectives: [6
Marks] 1.3 Stakeholder Mapping and Identification: Identify Five Stakeholders
relevant to the Mapungubwe Arts and Culture Festival: [10 Marks] [Five marks
for identification and 5 marks for justification] 1.4 Programming: Develop an
Action Plan outlining the PR activities you will organize to make the events
successful. Use a table to outline the Action Plan. [15 Marks] 1.5 Evaluation:
Explain how the SWOT analysis will be used to evaluate the PR plan: [5
Marks] Question 2: Celebrity Public Relations 2.1 You have been appointed
by a music label record company to manage their celebrities’ public relations.
The CEO of the company requested you to brief the executive management of
the strategies you will use to manage various celebrities. Using the course
content and you research from credible sources identify and discuss Five PR
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