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Cob 300 Marketing Test 1 questions with answers 100% correct

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Publié le 11 septembre 2024
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Cob 300 Marketing Test 1

The five major value and engagement themes - correct answer ✔✔1. Creating value for the customers in
order to capture value in return

2. Customer engagement & today's digital & social media

3. Building & managing strong, value creating brands

4. Measuring and managing return on marketing

5. Sustainable marketing around the globe

Needs become - correct answer ✔✔wants

Wants become - correct answer ✔✔demands

Marketing Myopia - correct answer ✔✔Company's paying more attention to products than to the
products actual benefits

Market - correct answer ✔✔Set of actual or potential buyers of a prod or service

Marketing Management Orientations:

Production

Product

Selling

Marketing

Societal Marketing Concept - correct answer ✔✔Before was handmade specialty goods

Production- Value cheap and available (industrial revolution, if you produce it, it will be sold)

Product- Value quality, performance, and innovation

,Selling- Value huge marketing effort

Marketing- Value consumers wants and desires and target competitively

Societal Marketing Concept- Society, Consumers, Company (profits)

4 P's of Marketing - correct answer ✔✔Product, Placement, Price, Promotion

Customer engagement marketing - correct answer ✔✔New, being a part of consumers everyday lives
and conversations

Customer Lifetime Value - correct answer ✔✔All purchases EVER made by a customer

Customer Equity - correct answer ✔✔All of a company's potential and actual customer lifetime values
added up

The Marketing Process - correct answer ✔✔1. Understand market place and customer needs and wants

2. Design a customer value driven marketing strategy

3. Construct on integrated marketing program that delivers superior value

4. Engage customers build profitable relationships, create customer delight

5. Capture value from customers to create profits and customer equity

Marketing Offerings - correct answer ✔✔Products, services, experiences

5 core customer & marketplace concepts - correct answer ✔✔1. needs, wants, demands

2. market offerings

3. value / satisfaction

4. exchanges & relationships

, 5. Markets

Value proposition - correct answer ✔✔Innovative service / feature intended to make a company or
product attractive to customers

Strategic Planning - correct answer ✔✔The process of making a plan fit for company goals, capabilities,
and the changing market opportunites

4 Steps of Strategic Planning - correct answer ✔✔1. Define company mission

2. Set corporate objectives / goals

3. Design the business portfolio

4. Plan marketing / other functional strats

Mission Statement - correct answer ✔✔Company's purpose / what it wants to accomplish

Business Portfolio - correct answer ✔✔Collection of businesses / products that best fit the strengths and
weaknesses of a comp / make up that comp

SBU's - correct answer ✔✔Strategic business units

Can be comp division, product line within a div, or sometimes even a single brand or product

Growth Share Matrix - correct answer ✔✔Market Growth Rate- Measures market attractiveness

Relative Market Share- Measures a company's strength in a particular market

Stars- High growth, high share

Differentiation, high then eventually plateauing

Cash cows- Low growth, high share

Create a lot of cash that can be reinvested

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