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COB 300D Test #2 questions well answered to pass
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COB 300D Test #2 questions well answered to pass
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COB 300D Test #2PRODUCT - correct answer ✔✔anything that can be offered to a market for attention, acquisition, use, or
consumption that might satisfy a want or need
SERVICE - correct answer ✔✔activity, benefit, or satisfaction offered for sale that is essentially intangible
and does not result in the ownership of anything
CONSUMER PRODUCT - correct answer ✔✔product bought by final consumers for personal consumption
CONVENIENCE PRODUCT - correct answer ✔✔consumer product that customers usually buy frequently,
immediately, and with minimal comparison and buying effort
SHOPPING PRODUCT - correct answer ✔✔consumer product that the customer, in the process of
selecting and purchasing, usually compares on such attributes as suitability, quality, price, and style
SPECIALTY PRODUCT - correct answer ✔✔consumer product with unique characteristics or brand
identification for which a significant group of buyers is willing to make a special purchase effort
UNSOUGHT PRODUCT - correct answer ✔✔consumer product that the consumer either does not know
about or knows about but does not normally considering buying
INDUSTRIAL PRODUCT - correct answer ✔✔product bought by individuals and organizations for further
processing or for use in conducting a business
SOCIAL MARKETING - correct answer ✔✔use of commercial marketing concepts and tools in programs
designed to influence individuals' behavior to improve their well-being and that of society
PRODUCT QUALITY - correct answer ✔✔characteristics of a product or service that bear on its ability to
satisfy stated or implied customer needs
, BRAND - correct answer ✔✔name, term, sign, symbol, or design, or a combination of these, that
identifies the products or services of one seller or group of sellers and differentiates them from those
competitors
PRODUCT LINE - correct answer ✔✔group of products that are closely related because they function in a
similar manner, are sold to the same customer groups, are marketed through the same types of outlets,
or fall within given price ranges
PRODUCT MIX (PRODUCT PORTFOLIO) - correct answer ✔✔set of all product lines and items that a
particular seller offers for sale
SERVICE INTANGIBILITY - correct answer ✔✔services cannot be seen, tasted, felt, heard, or smelled
before they are bought
SERVICE INSEPARABILITY - correct answer ✔✔services are produced and consumed at the same time
and cannot be separated from their providers
SERVICE VARIABILITY (INCONSISTENCY) - correct answer ✔✔quality of services may vary greatly
depending on who provides them and when, where, and how they are provided
SERVICE PERISHABILITY (INVENTORY) - correct answer ✔✔services cannot be stored for later sale or use
SERVICE PROFIT CHAIN - correct answer ✔✔chain that links service firm profits with employee and
customer satisfaction
INTERNAL MARKETING - correct answer ✔✔orienting and motivating customer-contact employees and
supporting service employees to work as a team to provide customer satisfaction
INTERACTIVE MARKETING - correct answer ✔✔training service employees in the fine art of interacting
with customers to satisfy their needs
BRAND EQUITY - correct answer ✔✔differential effect that knowing brand name has on customer
response to the product or its marketing
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