Exam (elaborations)

DPR3702 Assignment 2 Semester 2 Due 19 September 2024 (Detailed Answers)

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Course
Public Relations in Industry

Institution
University Of South Africa

Book
Public Relations in Industry

The Question SECTION A Question 1: Public Relations Plan for Mapungubwe Arts and Cultural Festival The MEC of Sports Arts and Culture in Limpopo has appointed you as the head of the PR team to develop a public Relations Plan for the 2024 Mapungubwe Arts and Cultural Festival to coincide with...

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Uploaded on September 11, 2024
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dpr3702 assignment 2 semester 2 due 19 september

Book Title:Public Relations in Industry

Author(s):Thomas J. Ross

Edition:1937
ISBN:9781000282368
Edition:Unknown

Institution
University of South Africa
Course
Public Relations in Industry

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DPR3702

Assignment 2

Semester 2

DUE 19 September 2024

, SECTION A
Question 1: Public Relations Plan for Mapungubwe Arts and Cultural Festival
1.1 The Theme
Theme: "Celebrating 30 Years of Democracy: Honoring Our Heritage Through Arts
and Culture"
This theme encapsulates the significance of both the Mapungubwe heritage and the
celebration of 30 years of democratic freedom in South Africa. It highlights how the
arts and cultural expressions reflect the triumphs and struggles of South Africans
over the past three decades.

1.2 Objectives of the Public Relations Plan
1. Communication Objective: To increase awareness of the Mapungubwe Arts
and Cultural Festival as a key cultural event celebrating 30 years of South
Africa’s democracy, aiming for a 30% increase in pre-event media coverage
compared to the previous year.
2. Media Objective: To establish strategic partnerships with at least five local
and national media outlets to secure consistent and positive media
representation before, during, and after the festival, ensuring its cultural
significance is well-represented.
3. PR Objective: To engage a minimum of 15,000 attendees at the festival,
leveraging social media platforms and influencer partnerships to enhance
participation and promote diverse artistic expressions within the program.

1.3 Stakeholder Mapping and Identification

Stake Holder Justification
Local Artist They are crucial to the festival's success
by showcasing talent and drawing
crowds. Their involvement garners local
interest.
Government Agencies Their support provides funding and
resources, ensuring the festival aligns
with national cultural objectives and
enhances legitimacy.
Media Outlets Media channels are vital for coverage
and publicity. Their role in
communicating festival highlights
ensures widespread awareness
Community Leaders Engaging with them helps to mobilize
local support and fosters a sense of
ownership and pride in the event.

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Exam (elaborations)

DPR3702 Assignment 2 Semester 2 Due 19 September 2024 (Detailed Answers)

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