Exam (elaborations)
COB 300 Marketing Exam 2 questions well answered to pass
- Course
- Institution
COB 300 Marketing Exam 2 questions well answered to pass
[Show more]
Content preview
COB 300 Marketing Exam 2Product - correct answer ✔✔Good, service, or idea consisting of a bundle of tangible and intangible
attributes that satisfy consumers needs
Consumer Product - correct answer ✔✔Products purchased by the ultimate consumer
Business Product - correct answer ✔✔(B2B) Products an organization buys that assist in providing other
products for resale
Convenience Product - correct answer ✔✔Items a consumer purchases frequently, conveniently, and
with minimum shopping effort
Shopping Product - correct answer ✔✔Items the consumer compares to several alternatives on specific
criteria
Unsought Product - correct answer ✔✔Items the consumer does not know about and/or buy
Product Line - correct answer ✔✔Group of products or services that are closely related
Product Mix - correct answer ✔✔All of the product lines offered by an orgnization
Discontinuous Innovation - correct answer ✔✔Making the consumer learn entirely new consumption
patterns to use the product
Customer Experience Management (CEM) - correct answer ✔✔Process of managing the entire customer
experience within the company
Development - correct answer ✔✔Stage that turns the idea on paper into a prototype
, Idea Generation - correct answer ✔✔Second stage that involves developing a pool of concepts to serve
as candidates for new products
Market Testing - correct answer ✔✔Stage involving exposing actual products to perspective consumers
under realistic conditions
New-Product Process - correct answer ✔✔Seven stages an organization goes through to identify
opportunities and convert them into salable products or services
New-Product Strategy Development - correct answer ✔✔Stage that defines the role for a new product in
terms of objectives
Product Item - correct answer ✔✔Specific product that has a unique brand, size, price
Services - correct answer ✔✔Intangible activities that satisfy a consumers needs/wants
Durable Good - correct answer ✔✔An item consumed in one or two uses
Nondurable Good - correct answer ✔✔An item that lasts over many uses
Continuous Innovation - correct answer ✔✔Consumers do not need to learn new behaviors
Screening & Evaluation - correct answer ✔✔Stage that internally and externally evaluates ideas to
eliminate those that warrant no further effort
Business Analysis - correct answer ✔✔Stage that specifies the features of the product and the marketing
strategy
Commercialization - correct answer ✔✔Stage that positions and launches a new product
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller BravelRadon. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $11.49. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
67866 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now