LVMH FINAL EXAM ACTUAL EXAM
QUESTIONS AND CORRECT
ANSWERS | GRADED A+ | VERIFIED
ANSWERS | LATEST VERSION
Through the Living Soils Living Together program, Moët Hennessy wants to
reduce by ... its water consumption worldwide by 2030. ------CORRECT
ANSWER---------------30%
The goal of the IME (Institut des Métiers d'Excellence) is to... ------
CORRECT ANSWER---------------Transmit savoir-faire
At Marc Jacobs, Leather Good products take ... from final prototypes to
being ready for clients to purchase and enjoy. ------CORRECT ANSWER----
-----------9 months
According to Dana Naberezny, to boost innovation, you need to create an
environment, process and therefore a culture where people have trust and
the resources to ideate. ------CORRECT ANSWER---------------Agree
At Louis Vuitton, what does every design project start with? ------CORRECT
ANSWER---------------Researching
What fields are included in the ASCEND framework presented by Thomaï
Serdari which organises the understanding of creativity? ------CORRECT
ANSWER---------------Engineering
,Science
Arts
Design
At Hublot, what are the three functions a watchmaker holds? ------
CORRECT ANSWER---------------Designer
Project Manager
Draftsman
Which are the key factors to building incredible luxury brand experiences ?
------CORRECT ANSWER---------------The brand's goal
The brand's unique point of view
The stories the brand has to tell
Based on the brand management stories from some of the LVMH Maisons,
choose appropriate proposals for brands to attract and engage customers.
------CORRECT ANSWER---------------Reflect strong values and
commitment
Deliver strategies aligned with the DNA of the brand
Activate omnichannel plans
According to Sage from Tiffany & Co., synchronization and close
partnership across functions is essential to deliver a clear message to
clients and consumers. ------CORRECT ANSWER---------------Agree
According to Carole Bildé, her first role as Marketing and Communication
Director for Veuve Clicquot is to... ------CORRECT ANSWER---------------
engage customers and make Veuve Clicquot the most desirable
Champagne brand
,The brand has to always modernize following the evolving demands of the
customers, even if it means sacrificing some of its history and legacy. ------
CORRECT ANSWER---------------Disagree
Brand Management always starts by understanding the brand, what makes
it unique and relevant for customers. ------CORRECT ANSWER---------------
Agree
A brand DNA is based on... ------CORRECT ANSWER---------------Heritage
Values
At Louis Vuitton, the Visual Studio team puts sustainability at the heart of
design & process by... ------CORRECT ANSWER---------------Re-using
existing materials
Re-using previous schemes in new incarnations
Questioning materials & production techniques
What are the main challenges for e-commerce experts at LVMH ? ------
CORRECT ANSWER---------------- Building the strongest bridge between
the online and offline shopping experience
- Developing a seamless customer experience
In China, Luxury Beauty brands entered E-commerce with market places --
----CORRECT ANSWER---------------Yes
, What are the main qualities required for a store manager to succeed in
offering the client a memorable experience ? ------CORRECT ANSWER-----
----------- You need to have an insatiable curiosity for products
- You need a high level of engagement
- You need to like people
- You need skills in storytelling
Blockchain cannot enable following and securing the whole product life-
cycle from sourcing to shelf ------CORRECT ANSWER---------------False
Personalisation positively impacts product recognizability and the brand's
signaling potential ------CORRECT ANSWER---------------No
According to Bain & Company, the role of the store will need to transform
from transaction-centric to relationship-centric ------CORRECT ANSWER---
------------Yes
What are the two major challenges of innovation in the luxury sector? ------
CORRECT ANSWER---------------- Integrating human touch
- Finding the right place
Diversity is only limited to common characteristics such as race, ethnicity,
and gender ------CORRECT ANSWER---------------No
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