CURRENTLY TESTING FINAL EXAM AND CERTIFICATION LVMH QUESTIONS WITH ACTUAL CORRECT DETAILED ANSWERS
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Inside LVMH
CURRENTLY TESTING FINAL EXAM AND CERTIFICATION LVMH
QUESTIONS WITH ACTUAL CORRECT DETAILED ANSWERS CURRENTLY TESTING FINAL EXAM AND CERTIFICATION LVMH
QUESTIONS WITH ACTUAL CORRECT DETAILED ANSWERS CURRENTLY TESTING FINAL EXAM AND CERTIFICATION LVMH
QUESTIONS WITH ACTUAL CORRECT DETAILED ANSW...
CURRENTLY TESTING FINAL EXAM AND CERTIFICATION LVMH
QUESTIONS WITH ACTUAL CORRECT DETAILED ANSWERS
Which of these Maisons is the oldest?
- Fred
- Repossi
- Chaumet
- Hublot - ANSWER-Chaumet
What is not a key driver for Selective Retailing Maisons?
- Constant innovation
- Standard product selection
- Personalization of relationships
- Transforming shopping in a unique experience - ANSWER-Standard product selection
Which Fashion House within the Group was founded in 1846?
- Louis Vuitton
- Berluti
- Loewe
- Rimowa - ANSWER-Loewe
How many stores does LVMH manage? - ANSWER-5,600 stores
,Among the following activities, which one is not part of the Other Activities sector?
- Culture
- Hospitality
- Art
- Automotive - ANSWER-Automotive
How many employees work at LVMH and how many are women? - ANSWER-196,000, 71% women
How many Maisons are there within the LVMH group? - ANSWER-More than 75
What business sector at LVMH generated the highest share of revenues in 2022? - ANSWER-Fashion &
leather goods
Which Maisons are part of the Perfumes & Cosmetics division?
- STELLA by Stella McCartney
- ACQUA DI PARMA
- Maison Francis KURKDJIAN
- FRED
- BENEFIT COSMETICS
- CHAUMET - ANSWER-STELLA by Stella McCartney, ACQUA DI PARMA, Maison Francis KURKDJIAN, BENEFIT
COSMETICS
Which is the oldest wine estate and youngest brand in the Wines & Spirits division? - ANSWER-Domaine
des Lambrays (oldest) & Eminente (youngest)
Select the appropriate sentences related to LVMH omnichannel strategy:
1. Omnichannel is a client-centric approach aimed at providing a consistent, qualitative, and seamless
customer experience across all channels and geographies.
, 2. The omnichannel vision is only relevant to retail as this is where the brands come in direct contact
with the customer.
3. Establishing a smooth omnichannel customer experience requires cross-collaboration across all
teams, departments, and through all activities - from warehouses to stores. - ANSWER-1 & 3
Looking at distribution, is Brick and Mortar still an important part of the luxury story? - ANSWER-Yes
True or false: According to Bain & Company, the US is currently the largest market for personal luxury
goods - ANSWER-True
Which characteristics may help to measure the luxuriousness of an offer? - ANSWER-- Price
- Quality
- Scarcity
- Signed by brands
- Controlled channels
- Personalized services
- Delivering experiential rewards
How do Fashion & Leather Goods Maisons offer their clientèle unique customer experiences?
- By selling on marketplaces
- By relying on robots
- By mastering their distribution
- By launching new products everyday - ANSWER-By mastering their distribution
True or False: According to Erwan Rambourg the young generation of luxury buyers have transformed the
luxury industry in certain areas such as casualisation, social media or values. - ANSWER-True
According to Bain & Company, by 2030, online sales will represent what percentage of luxury sales? -
ANSWER-33%
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