Which consumer segment(s) does your business target with product sales? -
ANSWER High-tech and low-tech
Customers have two expectations that are included in the Customer Buying
Criteria: pricing and positioning.
In the simulation, you are graded on two different metrics: contribution margin and
sales.
Within the R&D department, what decisions are made? - ANSWER Reliability,
size, and performance
What is determined by the promo budget? - ANSWER Customer accessibility is
determined by your sales budget and customer awareness.
What happens to a product's age when its placement (Performance/Size) is
changed? - ANSWER It halves in half.
In the simulation, how is the Contribution Margin defined? - ANSWER Sales -
Adjustable Expenses
What choices are decided upon in the marketing division? - ANSWER Budget,
estimate, and price for sales
Prior to setting a production order, you ought to... - ANSWER take into account
your leftover inventory from the previous year.
, How long does it take your organization to be able to use the additional capacity
after it purchases it? - ANSWER One year
If you operate a whole ________ - ANSWER Twice; second shift, you can produce
________ your capability.
Which departmental choices are essential to carrying out your plan? - R&D for
answers
What does dependability mean? - ANSWER The duration of the product's life. The
higher the expense of production, the more dependable
What does age mean? - ANSWER How old consumers think your product is
How long does a new product last? - ANSWER At the time of release, it will be 0
years old.
If you upgrade high-tech products annually, what would happen to them? -
ANSWER maintains cutting-edge posture and brings the product's age closer to
zero
Which characteristic is least crucial for consumers with low tech? - Positioning the
answer. If you don't update your product annually, it will eventually age to suit
their tastes after three years.
A product's positioning is determined by its size and performance.
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