Americas: ANSWER 2:1 (Performance Budget) for the near future
Europe's performance is expected to improve over the next five to ten years,
however, the answer is 3:1.
-A wealthy area
-seeing consistent economic growth, which your business intends to take advantage
of.
Asia Pacific: ANSWER -3:1, with more expected budget market growth.
-In low-income areas, there is a strong need for better healthcare.
-a zero-tariff policy that will continue to draw investors to the market.
R&D Department: ANSWER In charge of both managing current offerings and
developing new ones.
-Your capacity to interact with various departments and comprehend client wants is
critical to your success.
The *Marketing* department is a vital resource for information about what your
customers actually want, and working closely with them will help R&D determine
the optimum product specifications to suit those needs while managing
development costs and project timeframes.
Four product parameters from the R&D department: 1) speed
2) precision
3) Life of service
4) age
(Marketing sets the pricing.)
If you change the accuracy or speed of your present product, it will become half as
old. Customers can tell that it is newer thanks to the upgrade.
By shortening the Service Life of a product... - ANSWER The cost of materials for
your product will be reduced. Given that Budget consumers don't require a high
Service Life, it could be a good idea to lower that number.
-The cost of materials increases by $0.30 for every 1,000 hours of service life.
Customers favor goods that are closer to the top of the range.
Region Kits—ANSWER—increase demand in a certain area by 10% over
competitors, but at the expense of 15% more material per unit and three months of
development time for additions and deletions.
-There will be no benefit in client demand for any team if all six companies provide
kits to a particular area.
Age: Products treated with ANSWER cut age in half.
-the age was shortened in half by merely changing decisions for accuracy or speed.
The apparent age is unaffected by modifications to the Service Life and Region
kits.
, Consumers in EVERY industry category consistently anticipate... - Provide quicker
and more precise answers.
-Every business needs to update and innovate its offerings!
Low-cost Client? - ANSWER: Prioritizes *age* and *price* over placement
The marketing department is in charge of setting prices, selling your items, and
estimating sales in addition to promoting the brand and its offerings.
-Your Finance Department uses these forecasts to create your proforma financial
statements, and the Production Department uses them to decide how much of each
product line to build.
Decisions Made by the Marketing Department: - ANSWER 1) *Setting the
pricing* - Marketing needs to figure out how to strike the right balance between
your company's margins and the price expectations of customers for each product
in each region.
*Currency exchange rates vary by area and are subject to annual fluctuations.
*Sales Forecasting* is a crucial aspect. Predicting sales of your goods with
accuracy will directly affect your revenue.
-is required to provide a *Worst Case* and *Best Case* forecast for every product
in every area.
-project how well *clients* will accept your offerings
-project how your goods will stack up against *competition*.
Decisions Made by the Marketing Department (continued): - ANSWER 3)
*Awareness and Accessibility* - responsible for sales and promotion expenses.
Your customer's awareness of your goods is directly impacted by the amount you
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