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FM 330 Exam| Questions Solved with Verified Correct Answers | Latest Update
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FM 330 Exam| Questions Solved with Verified Correct Answers | Latest Update
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FM 330 Exam| Questions Solved withVerified Correct Answers | Latest
Update 2024-2025
ticket price curves - ANSWER shows the ticket price that would be paid and the demand of
that price
reference items - ANSWER the item you have previously sold. used to identify game
respondents who knows the most about the products and target the consumer whose
feedback you want should have 2-4 reference items
15 items - ANSWER each insight should have 1-15 test items
1-1.5 - ANSWER items should be within a range of 1x-1.5x of eachother
survey questions - ANSWER can be asked before each insight. these questions can be specific to
the insight or to obtain general knowledge about consumers
default vs. customization - ANSWER default- is the setting that the games come with
customization- the game design you can implement for the game
landing page - ANSWER the page you see in the begining of the insight. the landing page
image will get the respondent in the correct mindset to view the items in the insight
, landing page contents - ANSWER colors, message, images, heading
medium value score - ANSWER when a customer doesn't really love or hate an item, maintain
buy depth at category average, potentially reduce price, potentially increase promotions
high, medium, low sentiment - ANSWER high- recommend buying as long as the sentiment is
high, medium- buying with limits look at sentiment before, low- do not buy
trinidad and tobago - ANSWER where first isngith isn't available
max gm price - ANSWER retailers and brands can quickly quantify market demand for an item at
each price point
attributes - ANSWER characteristics about the test items that will be tested in the insight
like color and so on
respondents - ANSWER can ask questions, select price, select sentiment (hate-love it), enter
comments, **at least 200**
true - ANSWER you cannot go back to in progress once an insight has ended
green, yellow and red - ANSWER stop- red, ok but not just yet- yellow, not enough repsonses-
red.
branding and package testing - ANSWER identify how the perceived value of brand differs
between to customer groups under the same company umbrella
why should companies used first insight - ANSWER help make decisions with
backup information, before investing. help identify margin movers
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