Tentamen (uitwerkingen)
Marketing 621 TAMU Test 1 Questions and Answers
- Vak
- Instelling
Marketing 621 TAMU Test 1
[Meer zien]Voorbeeld 3 van de 21 pagina's
Voorbeeld 3 van de 21 pagina's
In winkelwagen
Voorbeeld van de inhoud
Marketing 621 TAMU Test 1What is Marketing? - answer the process of CREATING, DISTRIBUTING,
PROMOTING, and PRICING GOODS, SERVICES, and IDEAS to facilitate satisfying
exchange relationships with customers and develop and maintain favorable
relationships with stakeholders in a dynamic environment
***hopefully the customer finds marketing exchanges satisfying
What is the Managerial Approach? - answer broad, general approach
variables associated with marketing are marketing decision variables and environmental
variables
Components of strategic marketing - answer Center: customer
Inner Ring: Marketing Mix/decision variables - product, price, promotion, distribution
Outer Ring: Environmental Variables - marketers don't control, but effect the outcome of
marketing decisions
What is the marketing concept? - answerIt is customer driven
Development: production driven (product efficiency) 1800s, emphasize sales 1920s-
1950s, customer orientation 1950s - present
Basic components of the marketing concept: customer driven (satisfy customer needs),
and measuring customer satisfaction
Marketing Concept Definition - answera management philospophy that guides an
organization's overall activities toward satisfying customers' needs through a
coordinated set of activities that also allows the organization to achieve its goals.
CUSTOMER DRIVEN
Find out what customers need to be satisfied
Major forces in the marketing environment? - answerCompetitive
legal and regulatory
economic
technological
political
sociocultural
Why must marketers analyze marketing environment forces? - answerAffect current
decision making
Affect the consequences of previous marketing decision
,How do organizations respond to marketing environment forces? - answerPassive --
reactive: management makes changes according to the environment reacting to
changes
OR
Proactive - influence environmental forces in some way (ex: lobbying to get laws
changed)
What issues or dimensions are associated with environmental forces? -
answercompetitive forces
- competitive market structures (monopoly/oligopoly)
- competitive tools (basis by which company competes with another
Economic Forces
- general economic conditions (recession = tight wallet, comfort = loose wallet)
- Buying power (the ability to buy income, wealth, etc.)
- Willingness to spend (just because customers have buying power doesn't guarantee
they will spend. They need a willingness to spend.
What environmental forces did UNIQLO focus their company on? - answer"aim high"
Technology
price
customer service
store appearance
What environmental forces does walmart focus their company on? - answerProduct and
Price
NOT customer service
What is the third issue or dimension associated with environmental forces? -
answerPolitical forces
- what and who are they? - political forces get to decide who gets the business
- Why are they important? - they get to decide who gets the business
- how are they influenced?
Practical side - some businesses are more equal to others
The price of the message - answerpaying people in agencies money to try to influence
government officials in a way that will make them want to do things that are consistent
with your business
US Chamber of commerce ($1,095,795,680)
American Medical Assn. ($310,047,500)
General Electric ($304,790,000)
National association of Realtors ($282,046,256)
American Hospital Assn. ($364,177,280)
Pharmaceutical Psch and Mfrs of America ($259,336,420)
, Blue Cross/Blue Shield ($237,777,678)
AARP ($236,782,064)
Northrop Grumman ($216,122,213)
Exxon Mobil ($201,862,742)
Top 10 Companies' Campaign Contributions (1998-2014) - answerA way to influence
people who want to be elected
AT&T (58 thousand $)
Goldman Sachs (46 thousand $)
JP Morgan and Chase (35 thousand $)
UPS (33 thousand $)
Citigroup (33 thousand $)
Blue Cross/Blue Shield (30 thousand $)
Microsoft Corp (30 thousand $)
General Electric (29 thousand $)
Lochhead Martin (28 thousand $)
Morgan Stanley (26 thousand $)
Issues or dimensions associated with environmental forces (D & E - answerLegal and
regulatory forces
- Laws -- provisions (impact on effects of what happens in business practices)
- Interpretation of laws (laws don't have to change for interpretation to change
- Regulations (federal trade commission, food and drug administration, occurs on an
industry-by-industry basis, state level & local level usually local like what can be sold
door to door.
Technological forces
- effects -- cut both ways
- adoption and use
Sociocultural forces
- demographics (income, age, in a population certain things change over time and we
have to look back a few years to recognize the change)
- diversity (we are recognizing these differences and taking action to care for them)
- cultural values (how we value marriage - more people just live together divorce used to
be hugely negative socially)
-consumer issues (efforts made to inform consumers of things)
6 demographic trends - answerSouth-shifting population (51.4% of US population
growth in Southern states
The New Majority (recent census shows over 50% of US population is "non-white")
Intermarriage increase - Marriage across ratial and ethnic lines doubled since 1980
"Graying" of America - 79 million baby boomers will exit the work force within 20 years
Gender Shift (Women) - hold 49.8% of all US paid jobs, own 40% of businesses
More Grandparent-headed households - 26% increase from 2001-2010
Dit zijn jouw voordelen als je samenvattingen koopt bij Stuvia:
Bewezen kwaliteit door reviews
Studenten hebben al meer dan 850.000 samenvattingen beoordeeld. Zo weet jij zeker dat je de beste keuze maakt!
In een paar klikken geregeld
Geen gedoe — betaal gewoon eenmalig met iDeal, creditcard of je Stuvia-tegoed en je bent klaar. Geen abonnement nodig.
Direct to-the-point
Studenten maken samenvattingen voor studenten. Dat betekent: actuele inhoud waar jij écht wat aan hebt. Geen overbodige details!
Veelgestelde vragen
Wat krijg ik als ik dit document koop?
Je krijgt een PDF, die direct beschikbaar is na je aankoop. Het gekochte document is altijd, overal en oneindig toegankelijk via je profiel.
Tevredenheidsgarantie: hoe werkt dat?
Onze tevredenheidsgarantie zorgt ervoor dat je altijd een studiedocument vindt dat goed bij je past. Je vult een formulier in en onze klantenservice regelt de rest.
Van wie koop ik deze samenvatting?
Stuvia is een marktplaats, je koop dit document dus niet van ons, maar van verkoper jw638729. Stuvia faciliteert de betaling aan de verkoper.
Zit ik meteen vast aan een abonnement?
Nee, je koopt alleen deze samenvatting voor $13.49. Je zit daarna nergens aan vast.
Is Stuvia te vertrouwen?
4,6 sterren op Google & Trustpilot (+1000 reviews)
Afgelopen 30 dagen zijn er 65040 samenvattingen verkocht
Opgericht in 2010, al 15 jaar dé plek om samenvattingen te kopen
Laatst bekeken door jou
Tentamen (uitwerkingen) ·
THEO 202 Quiz 12 with 100% correct answers
Samenvatting ·
Age of Globalization Chapter 6 Book Notes
Samenvatting ·
Summary Exam 1 Neuropsychology UvA Year 1
Tentamen (uitwerkingen) ·
Economics Unit 1 Post Test with Solutions
Tentamen (uitwerkingen) ·
Civics EOC "Checklist" Questions with 100% Correct
Tentamen (uitwerkingen) ·
ICS 200 questions and answers latest 2024
Tentamen (uitwerkingen) ·
Oil Burners Questions and Answers Rated A+
Tentamen (uitwerkingen) ·
NURS 6521N Midterm Questions and Answers.
