SPB FINAL UPDATED Actual Exam Questions and CORRECT Answers
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Course
SPB
Institution
SPB
SPB FINAL UPDATED Actual Exam
Questions and CORRECT Answers
Prioritization is one of the 5 P's of Sports Marketing.
a. True
b. False - CORRECT ANSWER- FALSE
Public Relations is one of the 5 (five) P's of Sports Marketing.
a. True
b. False - CORRECT ANSWER- TRUE
Purpose is not one of the 5 ...
SPB FINAL UPDATED Actual Exam
Questions and CORRECT Answers
Prioritization is one of the 5 P's of Sports Marketing.
a. True
b. False - CORRECT ANSWER✔✔- FALSE
Public Relations is one of the 5 (five) P's of Sports Marketing.
a. True
b. False - CORRECT ANSWER✔✔- TRUE
Purpose is not one of the 5 (five) P's of Sports Marketing.
a. True
b. False - CORRECT ANSWER✔✔- TRUE
The organization, within NCADA, that provides educational and professional
development opportunities for career advancement in marketing, revenue generation and
communication is called?
a. CABMA
b. NACMA
c. NAADD
d. NATSO - CORRECT ANSWER✔✔- b. NACMA
When a business tries to profit from the assets of an athletic department without paying a
rights fee, such as passing out coupons or samples before or after the game in parking lots
or outside the stadium as fan exit the event, is called?
a. Ambush Marketing
b. Astroturf Marketing
c. Stealth Marketing
d. CHAOS Marketing - CORRECT ANSWER✔✔- a. Ambush Marketing
,When a sponsor is willing to pay more, so their competitors will not be affiliated with
athletic department is called?
a. Primary Sourcing
b. Exclusivity
c. Sole Sourcing
d. Privilege Exclusivities - CORRECT ANSWER✔✔- b. Exclusivity
Dynamic Ticket Pricing allows fan demand to set the prices for each sporting event, it is a
pricing strategy in which prices change over time due based on what day, time, opponent,
weather and overall demand.
a. True
b. False - CORRECT ANSWER✔✔- a. True
Aggressive Sponsorships are as simple as hanging a banner, putting an electronic billboard
on a highway or LED ribbon boards in facilities promoting a special sponsored event,
where Passive Sponsorships are when a sponsor wants to provide a premium giveaway at
an event, and they will cover the cost of producing the item and assist in giving it away.
a. True
b. False - CORRECT ANSWER✔✔- b. False
Athletic departments are not allowed to outsource their website management to
multimedia companies due to federal privacy issues and NCAA rules.
a. True
b. False - CORRECT ANSWER✔✔- b. False
Common platforms for college athletics' sponsorship include the following: school, team,
facility, conference, governance level, coaches, media and events.
a. True
b. False - CORRECT ANSWER✔✔- a. True
, Sensory Marketing is based on environmental cues and its' understanding of the target
market.
a. True
b. False - CORRECT ANSWER✔✔- b. False
In facility management, when school officials research other facilities in order to
gather ideas and develop comparisons when looking to work on facilities, this is
called a?
a. Risk Assessment
b. Needs Assessment
c. Feasibility Study
d. Benchmarking - CORRECT ANSWER✔✔- d. Benchmarking
When creating seating in a facility, federal regulations require 15% of the seating to
be appropriated for persons with disabilities.
a. True
b. False - CORRECT ANSWER✔✔- b. False
Once the needs and risk assessments, feasibility study, benchmarking are
completed, it is time to solicit bids from architects, engineers and construction
firms for the project, this process is called a?
a. ITN
b. RTN
c. ITP
d. RFP - CORRECT ANSWER✔✔- d. RFP (Request for Proposal)
LEAD is a type of certificate an institution can earn "going green" by meeting
certain criteria set by the U.S. Green Building Council.
a. True
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