LML4802 Assignment 2 (SOLUTIONS) Semester 2 2024 ;100 % TRUSTED workings, Expert Solved, Explanations and Solutions. For assistance call or W.h.a.t.s.a.p.p us on ...(.+.2.5.4.7.7.9.5.4.0.1.3.2)...........
LML4802 Assignment 2 Full Solutions Semester 2 2024
All for this textbook (6)
Written for
University of South Africa
The Law of Competition and Trademarks (LML4802)
All documents for this subject (15)
Seller
Follow
LIBRARYpro
Reviews received
Content preview
LML4802
ASSIGNMENT 2 SEMESTER 2 2024
UNIQUE NO.
DUE DATE: SEPTEMBER 2024
, LML4802
Assignment 2 Semester 2 2024
Unique Number:
Due Date: September 2024
The Law of Competition and Trademarks
A)
In South Africa, the private law of competition aims to protect businesses from unfair or
dishonest practices in the marketplace. Kenzo may have a case here based on what's
known as "passing off." Passing off happens when someone uses a name, brand, or
mark that is so similar to another that it confuses customers into thinking the two are
connected.
Kenzo's trademark, VISIONVIEW, is well-known and popular for computer screens in
South Africa, even though it's not registered there. Now, Lungi is marketing television
screens under a very similar name: VERSIONVIEW. The similarity between the two
names could easily lead consumers to think that Lungi’s televisions are somehow
related to or endorsed by Kenzo's company, even though they are not. This confusion
could harm Kenzo’s business because people might buy Lungi’s VERSIONVIEW
screens thinking they’re getting Kenzo’s well-known quality.
Kenzo could argue that Lungi’s use of a name so close to his brand amounts to
passing off, which is an unfair business practice. To win a passing-off case, Kenzo
would need to prove:
1. Reputation: VISIONVIEW is a well-known brand in South Africa, and consumers
recognize it for high-quality computer screens.
2. Misrepresentation: Lungi’s use of VERSIONVIEW is likely to confuse
customers, making them think his products are connected to or endorsed by
Kenzo.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller LIBRARYpro. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $2.71. You're not tied to anything after your purchase.