2023 PRSA APR EXAM PRACTICE QUESTIONS AND CORRECT ANSWERS 2023/2024 GRADED A+. 2 / 54 1. You are responsible for an internal employee newsletter. A freelance photographer provides several photos you intend to use in the next issue. Your supervisor quickly reviews and approves the newsletter before ...
2023 PRSA APR EXAM PRACTICE QUESTIONS AND
CORRECT ANSWERS 2023/2024 GRADED A+
,2023 PRSA APR EXAM PRACTICE QUESTIONS AND CORRECT
ANSWERS 2023/2024 GRADED A+
1. You are responsible for an internal employee newsletter. A freelance pho-
tographer provides several photos you intend to use in the next issue. Your
supervisor quickly reviews and approves the newsletter before leaving for an
extended vacation. You are nearing your deadline and in final preparation of
the files, you notice fine print copyright information by the photographer in the
corner of the images. Which one of the following is the best course of action?
A) This is work for hire so you can follow the directive of your supervisor and
proceed with publication of the newsletter.
B) Contact the freelance photographer directly to get verbal approval for
publication.
C) Coordinate with your legal counsel to review the contract terms before
taking further action.
D) Include the copyright information from the photographer in the photo
caption and proceed with publication of the newsletter.
: C) Coordinate with yourlegal counsel to review the contract terms before
proceeding with publication. (EPR10th, pgs 157-158 and PR: S&T 10th, pgs 302-
303)
2. You are the public relations manager at a automotive manufacturer, re-
porting to the company president. Your company is about to announce an
,2023 PRSA APR EXAM PRACTICE QUESTIONS AND CORRECT
ANSWERS 2023/2024 GRADED A+
expansion, which will be a major economic boost for the community, at a press
conference. Your boss would like to share some additional details about the
acquisition "off the record" with several community partners following the
press conference at a VIP event, which some media may attend. What counsel
would you offer your boss?
1. We trust our partners and this will improve our community relations
2. It is acceptable to share these details if we inform the audience that what
we share is off the record
3. It is acceptable to share these details if reporters do not attend the event
4. You should never share things off the record unless you really want it t get
out
: 4. You should never share things off the record unless you really want it t get out
(EPR p.231)
3. Which of the following two statements are correct in order for you to use
these photos in ads?
, 2023 PRSA APR EXAM PRACTICE QUESTIONS AND CORRECT
ANSWERS 2023/2024 GRADED A+
A. The company hired and paid the photographer for the professional event
photos and owns them for future use.
B. These photos can only be used if the photographer has provided written
permission to reproduce the event photos beyond the original purpose of an
internal newsletter.
C.The employees and family members photographed must have a signed
consent release to have their photos used in an ad for the company.
D. Company employees are not required to sign releases, but their family
members would need to have signed releases to be used in the ads
: B. Thesephotos can only be used if the photographer has provided written
permission to reproduce the event photos beyond the original purpose of an
internal newsletter.
C.The employees and family members photographed must have a signed consent
release to have their photos used in an ad for the company.
Reference: Public Relations Strategies and Tactics (10th ed): Page 298: Photo
Releases and Page 302: Photography and Artwork.
4. As the internal communications officer of a large corporation, You've dis-
covered numerous unofficial newsletters being published and emailed to
3,000 employees without your knowledge. On further investigation you dis-
cover in each newsletter a national ad appeared with the copyright symbol
listed, but with digital modifications made to each ad changing the color and
size. What three significant copyright laws were violated here?
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