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Samenvatting Retailmanager niv 4: Branchewerkstuk Sons $7.90
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Samenvatting Retailmanager niv 4: Branchewerkstuk Sons
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  • Course
  • Branchewerkstuk
  • Institution
  • ROC Mondriaan

Het verslag legt de focus op kennismaking van de branche en assortiment. Hierin is theorie met praktijkervaring met elkaar gecombineerd en worden onderwerpen besproken zoals Branche, Consumentenmarketing,Marketingmix en het Assortiment. Dit verslag heeft positeive feedback ontvangen van docenten ...

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Last document update: 3 months ago

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Document information

  • September 14, 2024
  • September 14, 2024
  • 24
  • 2020/2021
  • Summary

Subjects

  • mareketing
  • retail
  • detail handel
  • niveau 4
  • winkelformule
  • manager
  • verslag
  • branche en assortimentkennis

Written for

  • ROC Mondriaan
  • Manager Retail
  • Branchewerkstuk
All documents for this subject (1)

Seller

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nitai-ori

Content preview

Voorblad




BRANCHE EN
ASSORTIMENTSKENNIS
19-1-2021

,Inhoudsopgave


Voorblad .................................................................................................................................................. 0
Inhoudsopgave ........................................................................................................................................ 1
Inleiding ................................................................................................................................................... 3
H1 Kennismaken met de branche ........................................................................................................... 4
1.1 inleiding ..................................................................................... Error! Bookmark not defined.
1.2 Beschrijving van de Branche.................................................................................................... 4
1.3 Trends/productontwikkelingen ............................................................................................... 5
1.4 Duurzaam ondernemen ................................................................................................................ 6
Hoofdstuk 2 Consumentenmarketing en media ..................................................................................... 7
2.1 Inleiding ......................................................................................................................................... 7
2.2 Websites ........................................................................................................................................ 7
2.3 Consumentenmarketing ................................................................................................................ 8
2.4 Social media................................................................................................................................... 8
2.5 Bloggers en vloggers ...................................................................................................................... 8
2.6 Mediavormen ................................................................................................................................ 9
Hoofdstuk 3 Marketingmix van Sons ...................................................................................................... 9
3.1 Inleiding ......................................................................................................................................... 9
3.2 Winkelformule en concurrentie ................................................................................................... 9
3.3 Promotie ...................................................................................................................................... 10
3.4 Huisstijl ........................................................................................... Error! Bookmark not defined.
3.5 Winkelexterieur ........................................................................................................................... 10
3.6 Winkelinterieur............................................................................................................................ 11
3.7 Presentatieplan ........................................................................................................................... 11
3.8 Presentatievormen ...................................................................................................................... 12
3.9 Locatie ......................................................................................................................................... 14
3.10 Personeel ................................................................................................................................... 14
3.11 Prijs ............................................................................................... Error! Bookmark not defined.
3.12 Product ...................................................................................................................................... 16
H4 Het assortiment ............................................................................................................................... 16
4.1 Inleiding ....................................................................................................................................... 16
4.2 Assortimentsopbouw .................................................................................................................. 17
4.3 Trend/seizoenartikelen ............................................................................................................... 17




1

, 4.4 ...................................................................................................................................................... 17
4.5 Artikelgroep 1 .............................................................................................................................. 18
4.5.1 Bovenkleding ........................................................................... Error! Bookmark not defined.
....................................................................................................................................................... 18
4.5.2 Artikel 2 ................................................................................................................................ 19
4.6 Artikelgroep 2 .............................................................................................................................. 19
4.6.1 Jeans/pants........................................................................................................................... 19
4.6.2 Jeans ..................................................................................................................................... 20
Conclusie ............................................................................................................................................... 21
Bronvermelding ..................................................................................................................................... 22
Bijlage .................................................................................................................................................... 23




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