Persuasive message
Know your product - ️️rely on the testimony of experts to help you understand
exactly what you're trying to sell.
Indirect message format
Buffer Paragraph - ️️Two or three neutral sentences at the beginning of your
message will serve to initially soften the bad news ...
GEB 3212 Exam 3
Persuasive message
Know your product - ✔️✔️rely on the testimony of experts to help you understand
exactly what you're trying to sell.
Indirect message format
Buffer Paragraph - ✔️✔️Two or three neutral sentences at the beginning of your
message will serve to initially soften the bad news that will follow. These sentences
should reveal the general subject matter of the message without going into detail.
Indirect message format
Alternative - ✔️✔️Positive "spin" on the situation. You can also use this part of the
message to show your reader that the alternatives are unacceptable and reinforce the
inevitability of the bad news.
Introduce and arouse interest in the product - Introduce your product in such a way that
ties into your hook. Make whatever you're offering seem irresistible.
Create desire for the product through
solid evidence - Give strong selling points and focus on the necessity of what you're
selling. Explain to your audience why they need what you have to offer.
Request action-Use the second person "you" and make the decision personal.
Authored content - ✔️✔️there is more authored content floating around out there now
than at any other time in human history. We are a reading species, but we've also
become an au- thorial species. People write more now than perhaps they ever have.
Code switching - ✔️✔️I also want you to think about the differences between texting
and emailing, speaking and writing memos, etc. You're probably really good at code
switching (as defined in Chapter One). Most of us do this very fluidly without thinking
about it.
Diction - ✔️✔️Word choice
Direct message approach
Clear content - ✔️✔️Provide all necessary information in a clear, concise way. Don't
assume that your reader knows what you're talking about. Consider your audience
carefully, and be direct and to the point.
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