GOOGLE ADS SEARCH CERTIFICATION LATEST 2024 FORM A REAL EXAM QUESTIONS AND CORRECT ANSWERS (ALL ARE CORRECT) A GRADE
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Course
GOOGLE ADS SEARCH CERTIFICATION ]
Institution
GOOGLE ADS SEARCH CERTIFICATION ]
.Lastly, you should use sitelinks to increase your brands... - ANSWER-brand awareness; "Our values; learn more about our business story"
.Leads - ANSWER-gathering contact details through a signup page
.Location and Language Targeting - ANSWER-Your campaign's ads are eligible to show to custom...
GOOGLE ADS SEARCH CERTIFICATION LATEST 2024 FORM A REAL EXAM QUESTIONS AND CORRECT
ANSWERS (ALL ARE CORRECT) A GRADE
.___ ___ ___ can help you bring your business's story to life. They engage customers in different ways,
like showing ads before their favorite music video or while they're researching an upcoming purchase. -
ANSWER-a video campaign
.(Match each autobidding strategy to the right campaign goal.) Maxmize clicks - ANSWER-Traffic
.(Match each autobidding strategy to the right campaign goal.) Target cost per action (CPA) - ANSWER-
Conversions
.(Match each autobidding strategy to the right campaign goal.) Target impression share - ANSWER-
Visibility
.(Match each autobidding strategy to the right campaign goal.) Target ROAs - ANSWER-Revenue
.(Match the marketing goal to the correct ad extension.) You operate many retail stores and want
potential customers to see the distance from their location to your stores. - ANSWER-Location extension
.(Match the marketing goal to the correct ad extension.) You want to describe the features of a specific
product your business offers before customers click on the ad. - ANSWER-Structured snippets
.(Match the marketing goal to the correct ad extension.) You're focused on driving phone calls to your
business. - ANSWER-Call extension
.(Match the marketing goal to the correct ad extension.) You're interested in directing people to specific
pages on your website. - ANSWER-Sitelink extension
.(To improve your ad relevance, you may want to) Add negative keywords - ANSWER-Prevent your ads
from showing on unwanted queries or queries not closely related to your product or service
.(To improve your ad relevance, you may want to) Be local - ANSWER-Target the right region for your
business by using only the relevant languages and locations.
,GOOGLE ADS SEARCH CERTIFICATION LATEST 2024 FORM A REAL EXAM QUESTIONS AND CORRECT
ANSWERS (ALL ARE CORRECT) A GRADE
.(To improve your ad relevance, you may want to) Be specific on mobile - ANSWER-If a user's mobile
search experience is different from desktop, test mobile-specific creatives.
.(To improve your ad relevance, you may want to) Include relevant search terms in your ad copy -
ANSWER-Adding search terms that are related to your business in your ad copy can help make your ad
more resonant for users.
.(To improve your clickthrough rate, you may want to) Be specific in your ad - ANSWER-Include
keywords in your ad text (especially in the headline) to show people that your ad is directly relevant to
their search.
.(To improve your clickthrough rate, you may want to) Create time- or location-specific ad text -
ANSWER-Test seasonal creative around holidays or special events, or test location-optimized creative.
.(To improve your clickthrough rate, you may want to) Experiment with different calls to action -
ANSWER-Do you offer free shipping or free returns? Call now vs. book now?
.(To improve your clickthrough rate, you may want to) Highlight a unique benefit of your product or
service - ANSWER-What makes you stand out from the competition? Think about what matters to users
(perhaps an exceptional warranty or return policy).
.(To improve your landing page experience, you may want to) Be consistent - ANSWER-Make sure the
landing page continues the conversation set up by your ad and follows through on the ad's offer or call-
to-action
.(To improve your landing page experience, you may want to) Make your site transparent and
trustworthy - ANSWER-Make it easy for visitors to find your contact information, and clearly state what
your business does. If you request personal information from customers, make it clear why you're asking
for it and what you'll do with it
.(To improve your landing page experience, you may want to) Rethink mobile - ANSWER-Ease of
navigation is valued by users even more on mobile websites, so make sure yours is optimized
, GOOGLE ADS SEARCH CERTIFICATION LATEST 2024 FORM A REAL EXAM QUESTIONS AND CORRECT
ANSWERS (ALL ARE CORRECT) A GRADE
.(To improve your landing page experience, you may want to) Send traffic to the right landing page -
ANSWER-Direct clicks to pages related to a user's query. If a search is for "striped shirts," the landing
page should feature striped shirts, not some other variety of shirts or clothing in general
.(To improve your landing page experience, you may want to) Work on loading speed and clarity -
ANSWER-Help users quickly find what they're looking for by prioritizing the content that's visible above-
the-fold
.15 headlines - ANSWER-You can provide up to ___ ___ and four descriptions for a single responsive
search ad. And Google Ads will automatically show different combinations depending on the search
query
.A combination of ___, ___, and ___ is used to assign points to each recommendation, based on the
likelihood that it will enhance your account's performance. - ANSWER-statistical models, simulations,
machine learning
.A general keyword type is - ANSWER-phrase match
.A new suitcase company wants to attract customers to their website. In their situation, what are the
benefits of using broad match? - ANSWER-They won't have to create an exhaustive keyword list of every
type of suitcase they sell and they can reach potential customers that haven't yet heard of their brand
.Ad auctions are ___, and you want to make sure you're making the right bids when certain groups of
people are searching for yo - ANSWER-competitive
.Ad extensions - ANSWER-Include even more information with your ads, such as location details, links to
pages on your website, and your phone number.
.Ad extensions enrich text ads by showing... - ANSWER-extra information about the advertiser's business
.ad group performance - ANSWER-Increase ___ ___ ___ by attracting additional clicks and conversions
that your existing text ads aren't capturing
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