Exam (elaborations)

GOOGLE ADS CERTIFICATION FINAL EXAM REAL EXAM QUESTIONS AND CORRECT ANSWERS (VERIFIED ANSWERS) A GRADE

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GOOGLE ADS CERTIFICATION

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Uploaded on September 15, 2024
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Type Exam (elaborations)
Contains Questions & answers

google ads certification
google ads certification final exam real exam
sitelinks and dynamic sitelinks

Institution GOOGLE ADS CERTIFICATION
Course GOOGLE ADS CERTIFICATION

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GOOGLE ADS CERTIFICATION FINAL
EXAM REAL EXAM QUESTIONS AND
CORRECT ANSWERS (VERIFIED
ANSWERS) A GRADE
Sitelinks and dynamic sitelinks - Answer-Sitelinks allow advertisers to deep-link users
directly to specific pages within your website.

Dynamic sitelinks allow Google to curate high-quality sitelinks for you based on the
content of your website.

Benefits - Adding sitelinks can boost the average click-through rate for an ad. You also
reduce the steps to conversion by bringing users directly to the right page.

Structured snippets and dynamic structured snippets - Answer-Structured snippets and
dynamic structured snippets
Structured snippets allow advertisers to highlight specific aspects of your products or
services in a structured format based on a set of available headers. Structured snippets
are shown for relevant queries as an additional line of non-clickable text in the form of a
Header: Value 1, Value 2, Value 3, etc.

Dynamic structured snippets allow Google to surface useful, structured information
automatically.

Benefits - Use structured snippets to get more qualified leads. When users get more
specific information about what's being offered before they visit a website, they're more
likely to convert after clicking

Callouts and dynamic callouts - Answer-Callouts allow advertisers to highlight relevant,
impactful selling points about your products or services that can be shown alongside
your search text ads.

Dynamic callouts allow Google to automatically surface relevant selling points to
complement your search text ads.

Benefits- Callout assets are used to highlight information about value-adding attributes
of the business, products, or services. They can boost user engagement and increase
click-through rates.

, Seller ratings are - Answer-an account-level automated asset that lets users know if
your business is highly rated for quality service. Google receives data from the following
data sources, which can be used to generate a seller ratings score.

Why does creative customization matter? - Answer-Creating customized, relevant copy
for Search ads is an important way to connect with audiences and motivate them to take
action and achieve your objectives. Expert marketers know that personalization can
significantly contribute to business profitability.

Ad customizers for responsive search ad - Answer-Ad customizers let you add real-time
information to your ad to tailor your message at scale. Personalize your ad with a
customized headline or description to show a relevant variation to each potential
customer.

3 responsive search ad customizers: location insertion, countdown customizers, and
keyword insertion.

There are two types of bidding methods you can choose for your bidding strategy in
Google Ads: manual and automated. - Answer-Manual CPC bidding is bidding method
that lets you set your own maximum cost-per-click (CPC) for your ads. This differs from
automated bid strategies, which set bid amounts for you.

Automated bidding is a bidding method that uses Google AI to set bids for your ads
based on that ad's likelihood to result in a click or conversion. Each type of automated
bid strategy is designed to help you achieve a specific goal for your business.

What are the key elements of automated bidding? - Answer-1) Performance - Bids
influence how visible your ads are and the amount of interaction you get in each unique
moment. If you don't bid efficiently, you could miss valuable conversions.

2) Auctions - Given the dynamic nature of Google auctions, the appropriate bid can
often be a moving target that's challenging to reach at scale when using manual
bidding.

3) User journey complexities - Many signals influence user behavior. Their intent and
likelihood to complete valuable actions for your business vary based on location, time,
device, etc. Taking all these signals into account for every auction and bidding can be
done through Google AI.

What is Google Ads Smart Bidding - Answer-Smart Bidding is a subset of automated
bid strategies that uses machine learning to optimize for conversions or conversion
value in each and every auction—a feature known as "auction-time bidding." It adjust
bids automatically to help you connect with the right customers at the right time,
optimizing for the best results within your budget.

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Exam (elaborations)

GOOGLE ADS CERTIFICATION FINAL EXAM REAL EXAM QUESTIONS AND CORRECT ANSWERS (VERIFIED ANSWERS) A GRADE

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