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GOOGLE ADS CERTIFICATIONS REVIEW TEST QUESTIONS WITH ALL CORRECT ANSWERS – UPDATED!! $13.79   Add to cart

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GOOGLE ADS CERTIFICATIONS REVIEW TEST QUESTIONS WITH ALL CORRECT ANSWERS – UPDATED!!

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GOOGLE ADS CERTIFICATIONS REVIEW TEST QUESTIONS WITH ALL CORRECT ANSWERS – UPDATED!! Measuring Other Conversion Actions - Answer-App installs, downloads, in-app actions, store visit conversions Google Ads vs. Google Analytics vs. Tag Manager - Answer-Differentiating advertising, tracking, and...

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  • September 15, 2024
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  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
  • GOOGLE ADS CERTIFICATIONS
  • GOOGLE ADS CERTIFICATIONS
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Perfectscorer
GOOGLE ADS CERTIFICATIONS
REVIEW TEST QUESTIONS WITH ALL
CORRECT ANSWERS – UPDATED!!
Measuring Other Conversion Actions - Answer-App installs, downloads, in-app actions,
store visit conversions

Google Ads vs. Google Analytics vs. Tag Manager - Answer-Differentiating advertising,
tracking, and tag management platforms

Attribution Models - Answer-First click, last click, equal attribution, and holistic
measurement strategy

Marketing Mix Model (MMM) - Answer-Analyzes marketing impact on brand sales,
useful for offline media channels

Experiments - Answer-A/B and Incrementality experiments to measure marketing
impact

Cross-Channel Attribution - Answer-Fairly sharing credit for customer engagement
among various partners

Customer Lifetime Value - Answer-Extends ROI horizon by evaluating the value of
acquired customers

Brand Lift - Answer-Measures the direct impact of YouTube ads on consumer
perceptions and behaviors

Conversion Lift - Answer-Measures conversions and actions directly driven by audience
viewing ads

Evaluating Campaign Performance - Answer-Segmenting consumer journey and
optimizing based on data

Explore Optimization - Answer-Mixed media and channel optimization for improved
performance

Cost per Conversion - Answer-Average cost of each conversion, calculated by total cost
divided by conversions

Discrepancy Google Ad Conversion vs. Offline Source Sign-ups - Answer-Reporting
differences based on click time or conversion time

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