Summary
Summary BUS 310 Final Exam Study Guide
- Course
- BUS 310
- Institution
- University Of Hawaii - Manoa
This is a comprehensive and detailed final exam study guide for Bus 310. *Essential Study Material!!
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SHORT ANSWER QUESTIONSWhat is business intelligence system? Why do organizations need it? (ch6)
System that gathers and analyzes data from internal or external sources, centralized data
Important because we need information in order to make right decisions in the right
opportunity within a business setting
Facilitates continuous business planning
Helps to deal with BIG DATA
o Categorized by variety of data dealt with
What would increase likelihood of successful ERP implementation? (ch7)
secure executive sponsorship
get help from outside experts
o vendor selection, awareness raising and training
thoroughly train users to prevent user dissatisfaction
take a multidisciplinary approach to implementations
o include users from all levels in the implementation
What do you need for a successful CRM? (ch8)***
Employees from all business areas must value customer service and satisfaction (customer
focused)
All aspects of customer experience must be tracked, analyzed, and shared
o Must first define type of data needed for the business
o Collect the information and use in order to optimize CRM
Key metrics need to reflect customer focused measure of quality
Policies and procedures need to reflect customer focused culture
o Train customers of our policies
o Policy must be put into effect
, What is the bullwhip effect? (ch8)
Incomplete information which leads to forecasting errors which triggers the bullwhip effect
Unexpected distortion in supply chain caused by repetitive fluctuation change in demand
(messes it up downward on the chain)
How can supply chain management systems help you avoid bullwhip effect? (2 nd part) (this or CRM)***
Helps you forecast demand
Collects all information you need in order to accurately forecast
Increases supply chain visibility (through each level of the process)
Demand planning and forecasting
o Sourcing plan
o Production plan
o Transportation schedule
o Forecast demand
Understand RFID – radio frequency id system… similar to barcode but solves the problems of
barcodes being easily distorted or causing error in data from lack of scanning…
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