CHNN 312: MARKETING Exam Study
Guide.
Marketing - answer- for VIABILITY of VENTURE
- population will know about services
- FLYERS: contains services offered, sked, location, practitioners, contact number.
- SHORT TALK about clinic in various offices, about services; open forum (15 mins); then ...
Marketing - answer✔- for VIABILITY of VENTURE
- population will know about services
- FLYERS: contains services offered, sked, location, practitioners, contact number.
- SHORT TALK about clinic in various offices, about services; open forum (15 mins); then give
flyers
- Referrals for satisfied clients/patients
Common questions are about (Marketing) - answer✔a. Nursing services offered
b. Duration of Consultation
c. Credentials of Practitioner
d. Problems they can consult with nurse
e. Cost of consultation of specific treatment
ESTABLISH LINKAGES & REFERRAL SYSTEM - answer✔
LINKAGES - answer✔- W/ health agencies & other health providers
- How to Establish Linkages?
* Make PRESENTATION OF SERVICES being offered
* DISCUSS FEES for nursing service
Have BROCHURES OF NURSING SERVICE to health provider services offered, SCHEDULE,
LOCATION, CONTACT PERSON
REFERRAL - answer✔- Have a referral form:
*What type of nursing service the nurse will provide and;
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