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Marketing in Africa (MNM2615)
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,
, INTRODUCTION
This portfolio will focus on a selected SME/SMME, detailing its products or services,
location, and target market. We will incorporate feedback from prior assignments,
making necessary adjustments and improvements. The analysis will examine key
industries essential for business success in Africa, while also exploring the marketing
environment that shapes the SME’s strategic decisions for targeting African
consumers. Additionally, we will identify challenges faced by businesses operating in
Africa and propose practical solutions for overcoming these obstacles. Actionable
recommendations will be provided to support the SME’s growth, offering strategies for
improvement and expansion. The portfolio aims to provide a comprehensive
understanding of the SME/SMME within the framework of the African market, all while
adhering to the specified page limits and marking guidelines. By the end of this
analysis, we expect to present practical insights that will aid the SME in achieving
sustainable growth and long-term success in Africa.
SECTION 1: BACKGROUND OF SME/SMME
Background of Lulu's Trading Pty Ltd
Lulu's Trading Pty Ltd, established in 2013 and located in Limpopo, South Africa, has
been serving the local community for over a decade. The business has built a loyal
customer base under the leadership of Mrs. Adebayo, who is passionate about
promoting African culture through her enterprise. Specializing in the production of both
fresh and dried green vegetables, Lulu's Trading Pty Ltd supplies high-quality produce
to local supermarkets, wholesalers, and schools.
Products and Services
Lulu's Trading Pty Ltd focuses on producing and distributing a wide range of green
vegetables, both fresh and dried. The company is committed to delivering high-quality,
locally-sourced produce and has established a strong reputation for offering fresh,
flavorful vegetables. To meet the evolving preferences of consumers, Lulu's Trading
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