Exam (elaborations)
Mejo 137 PR final Questions and CORRECT Answers 2024/2025
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Mejo 137 PR final Questions and CORRECT Answers 2024/2025
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Mejo 137 PR finalWhat are the characteristics of public family members? - ANS1. Deliberate: public members of
the family activity is intentional. It is designed to influence, advantage know-how, provide
records and reap feedback.
2. Planned: PR activity is systematic, calls for studies and evaluation, and takes region through
the years.
3. Performances mirror policies/positions: Effective PR is based on actual rules and
performances. No quantity of PR will generate goodwill and aid if an agency or character is
unresponsive to stakeholders.
Four. Public hobby: Reputable PR interest is collectively beneficial to the org and the public; it
provides for the alignment of the org's self-hobby with public's concerns/pastimes.
Five. Two-way communique: PR is more than one-way dissemination of statistics.
6. Management of competition & war: PR is most effective when it's miles an essential a part of
decision making via pinnacle control.
Definition of Public Relations - ANSA strategic conversation process that builds collectively
beneficial relationships between agencies and their publics.
The control feature the entails making plans, studies, publicity, promoting, and collaborative
choice-making to assist any organization's capability to listen, recognize, and reply correctly to
the ones men and women and organizations whose mutually useful relationships the groups
desires to foster because it strives to obtain its undertaking and vision.
Differences among PR and Journalism - ANSBoth: interview human beings, accumulate and
synthesize large amounts of data, write in a journalistic style.
PR: Objective is to advocate. Counsels organizations on the news. Focuses on specific publics,
uses a combination of comm channels. Depends on newshounds' credibility to send message.
Journalist: Report the news, objective is to inform, depend upon PR to supply information and
resources for testimonies. Focuses on huge target audience and communicates thru a specific
channel.
Differences between public family members and advertising - ANSBoth: use publicity tactics,
depend upon the mass media to distribute content.
PR: little manage of content material, use "loose" sources of media, goal is to recommend, goal
diverse publics, use a mixture of comm channels.
Ad: High control of content material, pay for placement of media, objective is to steer, goal
customers, use particular channels for particular ads.
Difference between PR and advertising - ANSBoth: deal with an org's relationships, appoint a
mix of verbal exchange channels, make sure org's success and financial survival.
PR: does so via building relationships and goodwill, goal audiences, publics, or stakeholders,
heavily focused on more than a few publics, relationships, and reputation.
, Marketing: Does so through reading markets and growing earnings. Targets "markets,"
"customers" or "clients", heavily centered on merchandise, placement, packaging, and price.
Key human beings and activities concerned in PR - ANSPT Barnum: press agentry model,
propaganda
Ivy Lee: public facts version, emphasized honest, accurate facts, labored with Rockefellers.
Edward Bernays: -way asymmetrical/symmetrical fashions, delivered social technology studies
strategies to have a look at publics' behaviors.
Four Classic fashions of PR - ANSPress agentry publicity: propoganda, one-manner, reality no
longer essential, source to receiver, sports, product information.
Public statistics: Dissemination of information, one-manner, reality critical, supply to receiver,
government, nonprofits, enterprise
Two-way asymmetric: Peruasion, two-way, imbalanced outcomes, supply to receiver & remarks,
aggressive enterprise, businesses
Two-way symmetric: understanding, -manner, balanced results, institution to institution and
feedback, regulated commercial enterprise, disaster management.
B2B vs B2C - ANSB2B: the relationship among a business and different agencies.
B2C: the connection between a cusiness and the quit users or purchasers of its product or
offerings.
Communal vs Exchange relationships - ANSCommunal relationships: relationships in which
every party offers benefits to the opposite and a number one motivation for every is the
opposite's benefit.
Exchange relationships: relationships wherein each birthday party gives blessings to the
opposite with the expectation of receiving comparable advantages in go back.
External vs inner publics - ANSExternal publics: organizations of humans that exist mostly out of
doors an business enterprise and feature a relationship with the organisation
Internal publics: businesses of humans inner of an company or groups of humans that share an
identification with the enterprise
Newsworthiness - ANSstandards used to determine what's really worth protecting in information
media
Pitching - ANSWhen a public family members person methods a journalist or editor to suggest a
story concept regarding the employer for which the public relations practitioners work.
Transparency - ANSDeliberate try to make to be had all legally reasonable records for the
purpose of improving the reasoning ability of publics.
Objectivity - ANSState of being free from the have an effect on of personal feelings or
evaluations in thinking about and representing data
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