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MEJO 137--AD Exam 1 Questions and CORRECT Answers 2024/2025
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MEJO 137--AD Exam 1 Questions and CORRECT Answers 2024/2025
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MEJO 137--AD Exam 1Four P's of Marketing - ANSProduct, Price, Place, Promotion
4 C's of Marketing - ANSConsumer, Commodity, Cost, Convenience
Advertising - ANSTerm from latin root, "flip in the direction of". Marketing device with specific &
robust goal used to create a completely unique & effective message for a target audience
Three Essentials of Advertising - ANSPaid, Mass Mediated, Persuasive
IMC (Integrated Marketing Communication) - ANSUsing diverse media under one important
message; uniting advertising equipment underneath one essential concept. Expands consumer
touch factors via style of promotional equipment.
Brand relationship - ANSHow consumers feel approximately a brand based on their studies with
it
Role of AD in brand MKT - ANSinformation & persuasion: informs audience about values
emblem has to offer, principal supply of aggressive gain in marketplace, solutions for problems
consumers have.
Emblem identity - ANShow company desires to be perceived inside the market; the promise
they make to the client about themselves
brand loyalty - ANSwhen clients repeatedly buy the equal logo to the exclusion of any other
brand. Typically eighty% of sales from one logo come from 20% of customers
emblem equity - ANSset of brand assets linked to a emblem, like its name, brand, and image.
Linked to emblem focus & association. Can introduce & make stronger through advertising and
marketing.
Positioning - ANSdesigning a logo to occupy a distinct and valued vicinity inside the target
patron's thoughts; the manner the manager places their brands into clients' attention set
external positioning - ANSthe area of interest a emblem will pursue relative to all of the
competitive manufacturers; displaying how their logo will be one of a kind.
Internal positioning - ANSthe role finished with regard to the opposite, similar brands inside a
firm--do not need competition between merchandise in the identical firm
, repositioning - ANSwhen the firm believes the logo needs to be updated to address the
changing marketplace conditions
traditional communication - ANScommunication while the logo honestly offers information to the
purchaser
interactive conversation - ANScommunication when the logo gives data to the customer, and
they provide information lower back or in any other case interact. Becoming more not unusual
online with new media surroundings and net.
Fragmentation of media audiences - ANSthe splitting up of audiences to pull their cognizance in
the direction of numerous one-of-a-kind structures
Reach - ANShow many humans may be looking a message
resonance - ANSmeasurement of commercial effectiveness based totally on program score
logo - ANStrade mark, promise of best, association community within the thoughts of the
consumer
product associated effect - ANSwhen a strong emblem can make fantastic consumer reviews,
higher notion of excellent, higher buy rates, and higher patron self belief
price-related effect - ANSwhen a robust emblem can create better prices, is more immune to
price flux, and has lower tiers of charge sensitivity among customers due to its reputation
communication-associated impact - ANSwhen a brand is famous and preferred and becomes
more famous virtually because of this, and purchasers may even counter-argue bad data about
the emblem. Can also inspire the Halo effect.
Halo effect - ANSA bias of consumers closer to a emblem. When they have suitable stories with
one product, they may believe other products in the emblem are just as precise.
Advanced business overall performance - ANSwhen clients have a higher notion of your brand
and select you more; the idea that branding is an essential control assignment and that
manufacturers have financial fee because they're property in the minds of consumers
benefits of Branding - ANSprice related impact, product associated impact, verbal exchange
related impact, and stepped forward business overall performance
emblem cost - ANSmeasured by means of monetary overall performance, affect of purchaser
preference, and energy of logo relative to competition
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