DPR3702 Assignment 2 Semester 2 2024 | Due 19 September 2024
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Course
Public Relations in Industry (DPR3702)
Institution
University Of South Africa (Unisa)
DPR3702 Assignment 2 Semester 2 2024 | Due 19 September 2024. All questions answered.
SECTION A: Public Relations in the arts, leisure, and entertainment industry
Introduction [5 Marks]
Question 1: Public Relations Plan for Mapungubwe Arts and Cultural Festival
The MEC of Sports Arts and Cult...
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SECTION A: Public Relations in the arts, leisure, and entertainment industry
Question 1: Public Relations Plan for Mapungubwe Arts and Cultural Festival
1. The MEC of Sports Arts and Culture in Limpopo has appointed you as the head of the PR
team to develop a public Relations Plan for the 2024 Mapungubwe Arts and Cultural Festival to
coincide with the 30 years of Democracy in South Africa. You need to conduct research to know
more about the Mapungubwe Arts and Cultural Festival. The Public Relation Strategy Must
Comprise of the following Items: (Refer to the learning unit one for the plan and learning unit 3
for understanding the context of PR in the entertainment Industry)
Introduction
The Mapungubwe Arts and Cultural Festival is a significant annual event in Limpopo, South Africa,
celebrating the region's rich cultural heritage, artistic expression, and historical significance. The
2024 edition of this festival coincides with a momentous occasion: the 30th anniversary of South
Africa’s democracy. This presents an ideal opportunity to not only showcase the vibrant arts and
culture of the region but also to reflect on the progress and journey of the nation over the past three
decades. As the head of the Public Relations (PR) team, it is crucial to develop a comprehensive PR
plan that aligns with these themes, engages stakeholders effectively, and ensures the success of the
festival.
1.1. The theme: Your theme must reflect on the Arts, Culture and the 30 Years of Democracy.
This theme captures the essence of the festival by acknowledging the democratic journey of South
Africa while celebrating the diverse arts and cultural expressions that have flourished during this
period. It emphasizes the role of arts and culture in shaping the nation's identity and fostering unity.
The theme will resonate with the audience as it highlights the progress and achievements of the
country and the importance of cultural heritage in building a cohesive society.
1.2. Objectives of the Public Relations Plan: Three communication, media and PR related
objectives.
The PR plan aims to achieve specific objectives that focus on communication, media engagement,
and overall public relations strategy. These objectives are designed to enhance the festival's visibility,
engage the community, and ensure a successful celebration.
Objective 1: Increase Public Awareness and Engagement - To increase public awareness
and engagement by generating widespread media coverage and utilizing digital platforms. This
objective focuses on creating a buzz around the festival, making use of traditional media such
as newspapers, radio, and television, alongside social media platforms. By doing so, we aim to
reach a broader audience and encourage active participation.
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