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Ondernemingsplan Koffieketen

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In ben ik afgestudeerd aan de Hotelschool in Leeuwarden. Een groot onderdeel van het eindjaar, is het schrijven van je ondernemingsplan. Dit ondernemingsplan gaat over de oprichting van mijn eigen Koffieketen (Horeca). Dit plan is daarom ook zeer geschikt als voorbeeld voor het maken van je eigen ...

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Last document update: 5 year ago

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  • December 10, 2019
  • December 10, 2019
  • 151
  • 2017/2018
  • Thesis
  • Unknown
  • 2012

3  reviews

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By: jcasper1996 • 1 year ago

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By: levedemode • 3 year ago

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By: freekmulder20 • 4 year ago

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25-4-2018



Het
Ondernemingsplan
Melissa Glashouwer

Friesland College
MBO Toerisme niveau 4
Klas 3C


Opdrachtgever / beoordelaars:
Mw. C. Breedenbach
Dhr. B. Boonstra

, Voorwoord

Voor u ligt ‘Het Ondernemingsplan’. Met behulp van het boek MLO 2 heb ik
dit plan samengesteld. Tijdens dit ondernemingsplan ben ik mij meer gaan
verdiepen in verschillende onderdelen. Onder andere in het commercieel
plan, personeelsplan, facilitair plan en het financieel plan.

Ik hoop me tijdens dit plan erg bewust te worden hoe een onderneming in
elkaar steekt en wat er allemaal bij komt kijken wanneer je een
onderneming start.

Graag wil ik hierbij de docenten meneer Boonstra en mevrouw
Breedenbach bedanken voor alle hulp.




1

, Inhoud
Samenvatting...............................................................................................................................4
HOOFDSTUK 1.........................................................................................................................5
1.2 Curriculum Vitae...............................................................................................................6
1.3 Persoonlijke Financiële Positie.........................................................................................8
1.4 Persoonlijke Ondernemerskwaliteiten............................................................................11
1.5 Persoonlijke motieven en doelstellingen.........................................................................15
1.8 Definitief bedrijfsidee.....................................................................................................16
HOOFDSTUK 2.......................................................................................................................25
2.2 Vestigingsplaats..............................................................................................................26
2.3 Handelsnaam...................................................................................................................30
2.4 Rechtsvorm.....................................................................................................................31
2.5 Handelsregister................................................................................................................34
2.6 Belastingdienst................................................................................................................35
2.7 Wet en Regelgeving, Vergunningen...............................................................................36
2.8 Plaatselijke heffingen, belastingen en leges....................................................................39
HOOFDSTUK 3.......................................................................................................................42
3.2 Omgevingsfactoren.........................................................................................................42
3.3 Afnemers (Doelgroep)....................................................................................................46
3.4 Concurrentie....................................................................................................................49
3.5 Leveranciers....................................................................................................................55
3.6 Publieksgroepen..............................................................................................................60
3.7 SWOT-Analyse...............................................................................................................62
3.8 Marketingmix..................................................................................................................63
3.9 Product............................................................................................................................64
3.10 Prijs...............................................................................................................................66
3.11 Plaats.............................................................................................................................68
3.12 Promotie........................................................................................................................73
3.13 Personeel.......................................................................................................................78
3.14 Omzetprognose.............................................................................................................79
3.15 Taakstellende Begroting................................................................................................81
HOOFDSTUK 4.......................................................................................................................82
4.2 Personeelsbehoefte..........................................................................................................82
4.3 Werving...........................................................................................................................87
4.4 Selectie............................................................................................................................88

2

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