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MNM2615 ASSIGNMENT 3 PORTFOLIO (ANSWERS) SEMESTER 2 2024 - DUE 2024 $2.92   Add to cart

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MNM2615 ASSIGNMENT 3 PORTFOLIO (ANSWERS) SEMESTER 2 2024 - DUE 2024

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MNM2615 ASSIGNMENT 3 PORTFOLIO (ANSWERS) SEMESTER 2 2024 - DUE 2024 100% TRUSTED & QUALITY SOLUTIONS. Section 1: Background of SME/SMME Provide a summary on the background of your chosen SME/SMME. In the background, provide information on the products or services the SME/SMME offers, where it is ...

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  • September 18, 2024
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  • 2024/2025
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MNM2615
ASSIGNMENT 3
PORTFOLIO
(ANSWERS) SEMESTER
2 2024 - DUE 2024




@UNISA2024

,INTRODUCTION




This portfolio will focus on a selected SME/SMME, detailing its products or services, location, and target market. We

will incorporate feedback from prior assignments, making necessary adjustments and improvements. The analysis will

examine key industries essential for business success in Africa, while also exploring the marketing environment that

shapes the SME’s strategic decisions for targeting African consumers. Additionally, we will identify challenges faced

by businesses operating in Africa and propose practical solutions for overcoming these obstacles. Actionable

recommendations will be provided to support the SME’s growth, offering strategies for improvement and expansion.

The portfolio aims to provide a comprehensive understanding of the SME/SMME within the framework of the African

market, all while adhering to the specified page limits and marking guidelines. By the end of this analysis, we expect to

present practical insights that will aid the SME in achieving sustainable growth and long-term success in Africa.




@UNISA2024

, Section 1: Background of SME/SMME Provide a summary on the background of your chosen

SME/SMME. In the background, provide information on the products or services the SME/SMME

offers, where it is situated and who its current customers are (a maximum of one page discussion).

(5) Section 2: Assignments 01 corrections and suggestions You need to implement corrections

and suggestions from Assignments 01. Your corrected Assignments 01 will be checked and

marked when you submit your final portfolio. Therefore, it is important that you do not ignore my

suggestions and corrections. Corrections and suggestions from Assignments 01 should be a

maximum of 10 pages (15 marks). (15) Section 3: Answers to Assignment 03 questions a) Discuss

the industries that Africa requires with a view to establishing a business in Africa (5 marks for the

theoretical discussion). b) Provide example on which industry does the chosen SME fall in to and

provide two more industries that the chosen SME contributes in (10 marks for the practical

application). (15) a) Explain factors of marketing environment that may affect marketing decisions

of the SME targeting African consumer (5 marks for the theoretical discussion). b) Provide

practical example of how marketing environment will affect marketing decisions of the chosen

SME (10 marks for the practical application). (15) a) Discuss challenges of doing business in

Africa (5 marks for the theoretical discussion). b) Provide practical examples as to how your

specific SME will be able to overcome those challenges (10 marks for practical application). (15)

MNM2615/102/1/2024 5 The third section should be a maximum of 15 pages. See the marking

criteria below for the marks allocation. Section 4: Recommendations: Based on the discussions
@UNISA2024

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