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MCP test 4 with verified answers graded A+
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MCP test 4 with verified answers graded A+
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MCP test 4What Marketing Cloud Personalization component contains experiences and messages you design to
personalize the interaction a visitor has with your channels?
Audiences
Recipes
Campaigns
Templates - correct answer ✔✔Campaigns
A Business User wants to deliver different experiences to different segments within the same campaign,
which testing option should they select?
Variation Testing
A/B Testing
Time Based Testing
Rule Based Testing - correct answer ✔✔Rule Based Testing
How are anonymous visitors tracked?
Marketing Cloud Personalization assigns a unique alphanumeric identifier using a first-party cookie.
The browser assigns a 3rd party cookie
Marketing Cloud Personalization assigns a unique alphanumeric identifier using a 3rd-party cookie
The customer must assign a unique alphanumeric identifier using a first-party cookie. - correct answer
✔✔Marketing Cloud Personalization assigns a unique alphanumeric identifier using a first-party cookie.
Which ETL feed is used to bring campaign tracking data from Marketing Cloud Messaging & Journeys or
Pardot?
Transaction ETL
Product ETL
External Email Campaign Events ETL
Manual Segment ETL - correct answer ✔✔External Email Campaign Events ETL
, What three things does a developer code in a web template?
HTML and CSS for controlling appearance
Defining what can be configured in a campaign
Client side instructions for rendering
Campaign qualification rules
Set the control group percentage - correct answer ✔✔HTML and CSS for controlling appearance
(Correct)
Defining what can be configured in a campaign
(Correct)
Client side instructions for rendering
(Correct)
What would a marketer include in a recipe if they want to ensure they display recommendations from
more than one category?
Booster
Exclusion
Variation
Ingredient - correct answer ✔✔Variation
How often does Marketing Cloud Personalization poll the SFTP for new files for ingestion?
Immediately
Hourly
Every 15 minutes
Daily - correct answer ✔✔Every 15 minutes
What is the maximum number of user attributes you can setup per dataset?
100
250
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