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UCLA Comm 10 Final exam 2022/2025 with 100% correct answers
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UCLA Comm 10 Final exam 2022/2025 with 100% correct answers
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UCLA Comm 10 Final exam 2022/2025 with100% correct answers
What are the 4 functions of mass media? - <<ANSWER>>Content
Medium
Manifest
Latent
What is Content? - <<ANSWER>>the media functions as a source of information
ex: during elections: newspapers
- give you information about election, candidates, etc.
- key in helping one vote
ex: influencing on how you dress by weather
- key: specific information you get on weather
How can the beat system pressure journalists? - <<ANSWER>>in order to maximize
coverage, reporters are assigned to a specific beat they must cover
ex: White House Beat
How can pack journalism pressure journalists? - <<ANSWER>>one elite journalist
writes a story, other journalists do too
ex: NY Times writes something, others follow it
How can regularized phenomenon pressure journalists? - <<ANSWER>>must put out
newspaper everyday with same amount of content regardless of quality of news
How can deadlines pressure journalists? - <<ANSWER>>stories are subject to cut-off
times, good stories that miss a deadline might never get aired
How does the audience influence selection in the news? - <<ANSWER>>different
media have different audiences
ex: MTV vs Wall Street Journal
How does technology influence selection in the news? - <<ANSWER>>influences
collection and distribution of news
,ex: satellites allow local news to cover national stories
ex: helicopter can cover car chases, national disasters
What are the 8 factors within the story? - <<ANSWER>>pseudoevents
timeliness
drama
conflict
unusual/unpredictable
proximity
personalization
good film
What are pseudoevents? - <<ANSWER>>events created just to be reported on
ex: staged demonstration
What are timely events? - <<ANSWER>>want to report things that just happened
What is drama? - <<ANSWER>>stories with beginning, middle, end
ex: presidential campaign
What is proximity? - <<ANSWER>>closer to home, easier to cover
What is personalization? - <<ANSWER>>building stories around famous people
What is a good film? - <<ANSWER>>stories with good visual and sounds
- "if it bleeds, it leads"
What is the implication of shift from substance to sensationalism in media? -
<<ANSWER>>- personalized news experience: filter/choose what you want
- fragments: read unbundled individual stories instead of a collection of them
What are the 13 unethical issues in mass media? - <<ANSWER>>privacy
basic obligations to our fellow human beings
conflict of interest
court cases and trials
gifts/payola
crime coverage
stereotypes
accuracy of information
undercover reporting techniques
checkbook journalism
reporting risks
war photos
taste
, How is privacy an unethical issue in mass media? - <<ANSWER>>public's right (or
desire) to know
ex: rape victims' names are released
ex: sex lives of politicians are exploited
technologies have violated privacy
ex: if you work in a company, your emails are not private
- people monitor what we do online
- use this to pitch products on you
What is Medium? - <<ANSWER>>the main function of the media lies within the
elements of the medium itself
ex: going to the movies on a first date in order to avoid having to talk a lot and thus
giving each other a common ground to talk about
What is Manifest? - <<ANSWER>>the function of the media that is obvious
ex: read a book because one is interested in the plot
What is Latent? - <<ANSWER>>the function of the media that is hidden, unintended
ex: listening to radio during breakfast to avoid talking to husband
What are the 6 (Societal) Functions of Mass Media? - <<ANSWER>>Status Confirm
Pass on/Enforces traditions, norms, values
Narcotizing Effect
Services Political System
Create Social Cohesion
Services Economy
How does it Confirm Status? - <<ANSWER>>Media confirms status of organization,
people, event by reporting on them; thus making them important
- media legitimizes people/issues
ex: Gay student killed: media covered; gay rights got covered
How does it Pass on/Enforces traditions, norms, values? - <<ANSWER>>Media tells
what's right and what's wrong
- certain news tells what to do and makes sure you follow them
- usually mass media upholds status quo
- giving homogenizing effect
ex: man doesn't pay taxes: story comes out then he went to jail
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