DPR3705 Assignment 2 Semester 2 2024 – Due 27 September 2024
DPR3705 Assignment 2 Semester 2 2024 – Due 27 September 2024.
DPR3705 Assignment 2 Semester 2 2024 – Due 27 September 2024.
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University of South Africa
Strategic Planning and Advisement
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, DPR3705 Assignment 2 (COMPLETE ANSWERS)
Semester 2 2024 - DUE 27 September 2024 ; 100%
TRUSTED Complete, trusted solutions and explanations.
Activity 1 3.1 Define the concept of Strategic change. (2) 3.2
Describe seven barriers to the implementation of a corporate
communication strategy as envisaged by Ehlers and Lazenby.
(14) 3.3 Explain four types of forces which lead to strategic
change in the organisation. (4) Sub-total: 20
Activity 1
3.1 Define the Concept of Strategic Change (2 marks)
Strategic Change refers to the process of fundamentally
altering an organization’s strategy, which may involve shifts in
objectives, structure, processes, or resource allocation. This
change is typically driven by the need to adapt to external
market conditions, internal capabilities, or both, with the goal of
improving organizational performance and achieving long-term
goals.
3.2 Describe Seven Barriers to the Implementation of a
Corporate Communication Strategy as Envisaged by Ehlers
and Lazenby (14 marks)
According to Ehlers and Lazenby, several barriers can hinder the
successful implementation of a corporate communication
strategy. Here are seven key barriers:
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