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PRSA APR EXAM LATEST ACTUAL EXAM 100 QUESTIONS AND CORRECT DETAILED ANSWERS WITH RATIONALES

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PRSA APR EXAM LATEST ACTUAL EXAM 100 QUESTIONS AND CORRECT DETAILED ANSWERS WITH RATIONALES You are responsible for an internal employee newsletter. A freelance photographer provides several photos you intend to use in the next issue. Your supervisor quickly reviews and approves the newslette...

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prsa apr exam latest actual exam 100 que

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TITLE: EMILLYCHARLOTTE 2024/2025 ACADEMIC PERIOD
OWNER: EMILLYCHARLOTTE
COPYRIGHT STATEMENT: ©2024 EMILLYCHARLOTTE. ALL RIGHTS RESERVED
FIRST PUBLISHED: SEPTEMBER 2024

PRSA APR EXAM LATEST 2024-2025 ACTUAL EXAM
100 QUESTIONS AND CORRECT DETAILED
ANSWERS WITH RATIONALES

You are responsible for an internal employee newsletter. A freelance photographer

provides several photos you intend to use in the next issue. Your supervisor quickly

reviews and approves the newsletter before leaving for an extended vacation. You are

nearing your deadline and in final preparation of the files, you notice fine print copyright

information by the photographer in the corner of the images. Which one of the following

is the best course of action?

A) This is work for hire so you can follow the directive of your supervisor and proceed

with publication of the newsletter.

B) Contact the freelance photographer directly to get verbal approval for publication.

C) Coordinate with your legal counsel to review the contract terms before taking further

action.

D) Include the copyright information from the photographer in the photo caption and

proceed with publication of the newsletter. - Answer✔️✔️-C) Coordinate with your legal

counsel to review the contract terms before proceeding with publication. (EPR 10th, pgs

157-158 and PR: S&T 10th, pgs 302-303)

Page 1 of 90

,TITLE: EMILLYCHARLOTTE 2024/2025 ACADEMIC PERIOD
OWNER: EMILLYCHARLOTTE
COPYRIGHT STATEMENT: ©2024 EMILLYCHARLOTTE. ALL RIGHTS RESERVED
FIRST PUBLISHED: SEPTEMBER 2024
You are the public relations manager at a automotive manufacturer, reporting to the

company president. Your company is about to announce an expansion, which will be a

major economic boost for the community, at a press conference. Your boss would like

to share some additional details about the acquisition "off the record" with several

community partners following the press conference at a VIP event, which some media

may attend. What counsel would you offer your boss?

1. We trust our partners and this will improve our community relations

2. It is acceptable to share these details if we inform the audience that what we share is

off the record

3. It is acceptable to share these details if reporters do not attend the event

4. You should never share things off the record unless you really want it t get out -

Answer✔️✔️-4. You should never share things off the record unless you really want it t

get out

(EPR p.231)

Which of the following two statements are correct in order for you to use these photos in

ads?

Page 2 of 90

,TITLE: EMILLYCHARLOTTE 2024/2025 ACADEMIC PERIOD
OWNER: EMILLYCHARLOTTE
COPYRIGHT STATEMENT: ©2024 EMILLYCHARLOTTE. ALL RIGHTS RESERVED
FIRST PUBLISHED: SEPTEMBER 2024
A. The company hired and paid the photographer for the professional event photos and

owns them for future use.

B. These photos can only be used if the photographer has provided written permission

to reproduce the event photos beyond the original purpose of an internal newsletter.

C.The employees and family members photographed must have a signed consent

release to have their photos used in an ad for the company.

D. Company employees are not required to sign releases, but their family members

would need to have signed releases to be used in the ads - Answer✔️✔️-B. These photos

can only be used if the photographer has provided written permission to reproduce the

event photos beyond the original purpose of an internal newsletter.

C.The employees and family members photographed must have a signed consent

release to have their photos used in an ad for the company.

Reference: Public Relations Strategies and Tactics (10th ed): Page 298: Photo

Releases and Page 302: Photography and Artwork.

As the internal communications officer of a large corporation, You've discovered

numerous unofficial newsletters being published and emailed to 3,000 employees

without your knowledge. On further investigation you discover in each newsletter a

national ad appeared with the copyright symbol listed, but with digital modifications

made to each ad changing the color and size. What three significant copyright laws

were violated here?

Page 3 of 90

, TITLE: EMILLYCHARLOTTE 2024/2025 ACADEMIC PERIOD
OWNER: EMILLYCHARLOTTE
COPYRIGHT STATEMENT: ©2024 EMILLYCHARLOTTE. ALL RIGHTS RESERVED
FIRST PUBLISHED: SEPTEMBER 2024

A. Downloading materials from the Internet, Fair Use, and Statutory Copyright

B. Product Publicity, Photography & Artwork, Copyright Act

D. Common law copyright, Fair Use Doctrine, and Infringement

E. Trademark Infringement, Digital Millennium Copyright Act (DMCA), and Copyright

Infringement. - Answer✔️✔️-E. Trademark, Digital Millennium Copyright Act (DMCA), and

Copyright Law.

(APR Study Guide, pgs. 105-107)

You assign your intern the job of finding a royalty free image to illustrate a blog. She

brings back a great photo - it's from BING images.

What law do you talk to her about?

A) Copyright

B) Plagiarism

C) Slavish copyright

D) Defamation - libel - Answer✔️✔️-A. the image on Bing may be copyrighted, you need

to show her how to check.

Page 4 of 90

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