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MKTG 443 - Final Exam With Questions And 100% ALL CORRECT ANSWERS
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JACKLINEMKTG 443 - Final Exam With Questions And 100% ALL CORRECT ANSWERS
Terms in this set (213)
Promotion Strategy in the Marketing of Sports ------------------------------------
Promotion -The Fourth and Final Variable of the Traditional Marketing Mix
-Has Historically Incorporated Four Promotional Tools
1. Advertising
Promotional Mix
2. Personal Selling
3. Sales Promotion
4. Public Relations (Publicity)
-Encompasses All Promotional Tools
Integrated Marketing Communications (IMC) Plan
-Tools Must Work in Harmony
MKTG 443 - Final Exam
1/13
, 9/19/24, 6:22 AM
-Sell Tickets
-Upsell Existing Customers
--> Single Game
--> Multiple Game Package
--> Package - Season Ticket
--> Season Ticket - Club Seat
Promotion Objectives for the Marketing of Sports
--> Club Seat - Luxury Box
-Group Sales
-Sales of Other Products and Services
--> Concessions & Logo Merchandise
*Baseball Begins Now, Email example
-Bobbleheads
-Hats
Promotional Giveaways
-Shirts
-Figurines
1. Bobblehead*
2. T-shirts
3. Headwear
4. Backpack/Bag
5. Wall Hanging
Top Game-Day Giveaways 6. Jersey
MLB - 2017 7. Other Clothing
8. Baseball Gear
9. Magnet Schedule
10. Figurine
* #1 for 6th year in a row. Increased attendance 55% over no promotion
1. Concession discount
2. Fireworks
3. Ticket / Concession Bundle
4. Run the Bases
Top Game-Day Promotions/Events 5. Military Discount
MLB - 2017 6. Festival / Tailgating
7. Kids Day
8. Ticket Discount
9. Autographs
10. Student Day
MKTG 443 - Final Exam
2/13
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