100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Advertising CASE: BMW Films Advertising CASE: BMW Films Questions With Solutions 100% Solved $10.99   Add to cart

Exam (elaborations)

Advertising CASE: BMW Films Advertising CASE: BMW Films Questions With Solutions 100% Solved

 2 views  0 purchase
  • Course
  • BMW
  • Institution
  • BMW

Advertising CASE: BMW Films Advertising CASE: BMW Films Questions With Solutions 100% Solved Who viewed the BMW films? ♣ Male College education $88,000 income Age 25-34 ( younger section of the overall target market) Previously a non-luxury make owner Hard working, leaders Achieved...

[Show more]

Preview 2 out of 8  pages

  • September 19, 2024
  • 8
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
  • BMW
  • BMW
avatar-seller
UpperClass
Advertising CASE: BMW Films
Advertising CASE: BMW Films Questions With
Solutions 100% Solved

Who viewed the BMW films? ♣ Male


♣ College education

♣ $88,000 income

♣ Age 25-34 ( younger section of the overall target market)

♣ Previously a non-luxury make owner

♣ Hard working, leaders

♣ Achieved a lot in life early, innovative

♣ Active, sporty, "work hard play hard"

♣ Enjoys driving, car is the expression of themselves and an experience




Discuss the source, message structure and channel factors in BMW films. • Source: Use of

celebrities gave it coolness

• Message: primacy and recency issues; memorable

, Advertising CASE: BMW Films
Advertising CASE: BMW Films Questions With
Solutions 100% Solved
• Channel: film format put in the internet- people can go at their own pace. Creates another type

of interaction for consumers.

o Internet was a new medium- thus gave the message that this is for cool younger audience.




Discuss the advantage of the specific channel choice (the internet) for placing the films. •

The campaign was successful with viewers of all stages of life

• 9 million viewers.

• Eliminated the stigma associate with BMW- gave it a more down to earth image.




How are BMW films different from/similar to traditional TV advertising in terms of: a.

Placement of creative message?

i. The films rather than traditional ways. Benefited them and support them with traditional ads as

well to confirm the sales. Thought films wouldn't integrate with their websites but they mixed

them and it worked.




b. Transparency of corporate sponsorship of the message?

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller UpperClass. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $10.99. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

75860 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
$10.99
  • (0)
  Add to cart