Exam (elaborations)
GMS522 Midterm Test | Verified Q&A’s| Latest
- Course
- Institution
GMS522 Midterm Test | Verified Q&A’s| Latest
[Show more]
Seller
Follow
Content preview
GMS522 Midterm Test | Verified Q&A’s| LatestUNCTAD - ✔✔works with the government of developing countries to prepare
their technical positions in preparation for international trade negotiations with
developed countries
Benefits of International Marketing research - ✔✔-better position of new products
-better product formulation
-greater sensitivity to geographic differences
-better understanding of cultural changes
-improved ability to understand appropriate advertising appeals
-avoidance of translation errors
international environment is different in 4 ways - ✔✔-New variables e.g. tariffs
and exchange rates
-New environmental factors e.g. culture and economic development
-Broader definition of competition e.g. cheap labor in some countries
-Increased number of variables when dealing with multiple countries
,International Marketing Research Process - ✔✔define the research problem
- >determine the info needs->develop the research design->data collection-
>data analysis->interpret results & present findings
Problem definition - ✔✔need to translate the business problem into a
research problem amenable to analysis
Information Needs - ✔✔determined by the nature of the problem to be resolved
and whether the problem is of a strategic or tactical nature
Research design - ✔✔-choice of the unit of analysis
-review prior research studies
-identification of specific data sources
-definition of the variables to be used
-identification of the data collection
-techniques to be used
-selection of the data analysis
-techniques to be used
-development of the measurement instruments
data collection - ✔✔need to ensure that the data collected are of high quality
data analysis - ✔✔the analytical approach used should, therefore, be consistent
with the type and quality of the data collected and the overall objectives of the study
interpretation of the results and presentation of the findings - ✔✔research
methodology must be sound but it is equally important that the researcher be able
to
, tease out the managerial implications of the findings and illustrate what they mean
for the company
Global Marketing - ✔✔the systematic planning, coordination and implementation
of the firm's marketing activities across national borders
International Marketing - ✔✔extending the firm's domestic marketing strategies
to international markets, ignoring the differences between foreign and domestic
consumers
Multi-domestic Marketing - ✔✔developing individual marketing strategies for
each country in which the company does business
Glocal Marketing - ✔✔firms seeks to balance global marketing with its emphasis
on standardization & local marketing with its focus on catering to individual country
differences
Globalization - ✔✔is defined as the integration and inter-dependence of
economies, national institutions, firms and individuals around the world
Globalization of Markets - ✔✔the convergence of consumer tastes &
preferences around the world
Globalization of Production - ✔✔the ability of companies to shift the location of
their manufacturing operations to any country around the world in response to wage
rates and government incentives.
5 Drivers of Globalization - ✔✔-Market
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller KenAli. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $13.24. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
75860 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now