MNM3709 Assignment 3 (COMPLETE ANSWERS) Semester 2 2024 - DUE 1 October 2024
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Course
Strategic Marketing (MNM3709)
Institution
University Of South Africa (Unisa)
Book
Strategic marketing
MNM3709 Assignment 3 (COMPLETE ANSWERS) Semester 2 2024 - DUE 1 October 2024 ; 100% TRUSTED Complete, trusted solutions and explanations. For assistance, Whats-App 0.6.7-1.7.1-1.7.3.9. Ensure your success with us.. QUESTION 1
Evaluate the three generic strategies that companies can use to create a...
Porter’s model identifies three main generic strategies for creating competitive advantage: cost
leadership, differentiation, and focus. Each strategy allows companies to leverage their strengths
and outperform competitors by optimizing cost, enhancing unique offerings, or targeting specific
market segments. Below, we evaluate these strategies with practical examples of how OBC
Chicken and Meat has used them to establish a sustainable competitive advantage.
Cost Leadership
Cost leadership involves becoming the lowest-cost producer in an industry, enabling the company
to offer products at lower prices than competitors while maintaining profitability. OBC Chicken and
Meat exemplifies this strategy by maintaining a low-cost structure through bulk purchasing, efficient
supply chains, and optimized distribution centers. These practices allow OBC to offer competitively
priced meat and
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