MNM3709 Assignment 3 (DETAILED ANSWERS) Semester 2 2024 - DISTINCTION GUARANTEED - DISTINCTION GUARANTEED - DISTINCTION GUARANTEED Answers, guidelines, workings and references .. QUESTION 1
Evaluate the three generic strategies that companies can use to create a competitive advantage in
Wiid, et ...
MNM3709 Assignment 4 Semester 2 2024 - DUE 30 October 2024 Exam (elaborations)
MNM3709 Assignment 4 (COMPLETE ANSWERS) Semester 2 2024 - DUE 30 October 2024; 100% TRUSTED Complete, trusted solutions and explanations
MNM3709 Assignment 4 (ANSWERS) Semester 2 2024 - DUE 30 October 2024 Course Strategic Marketing (MNM3709)
All for this textbook (7)
Written for
University of South Africa (Unisa)
Strategic Marketing (MNM3709)
All documents for this subject (47)
Seller
Follow
VarsityC
Reviews received
Content preview
MNM3709
Assignment 3 Semester 2 2024
Unique #:
Due Date: 1 October 2024
Detailed solutions, explanations, workings
and references.
+27 81 278 3372
, QUESTION 1
Porter’s model identifies three main generic strategies for creating competitive
advantage: cost leadership, differentiation, and focus. Each strategy allows
companies to leverage their strengths and outperform competitors by optimizing
cost, enhancing unique offerings, or targeting specific market segments. Below, we
evaluate these strategies with practical examples of how OBC Chicken and Meat
has used them to establish a sustainable competitive advantage.
Cost Leadership
Cost leadership involves becoming the lowest-cost producer in an industry,
enabling the company to offer products at lower prices than competitors while
maintaining profitability. OBC Chicken and Meat exemplifies this strategy by
maintaining a low-cost structure through bulk purchasing, efficient supply chains,
and optimized distribution centers. These practices allow OBC to offer
competitively priced meat and chicken products that attract budget-conscious
consumers, particularly in lower Living Standards Measure (LSM) market
segments (Wiid et al., 2020).
Differentiation
Differentiation focuses on creating products or services that are perceived as
unique by consumers. OBC has implemented this strategy by maintaining high
standards in store cleanliness, advanced refrigeration technology, and excellent
customer service. The brand has also expanded its product range to include fish,
processed meats, and dairy, providing a unique shopping experience for customers
who associate OBC with quality and freshness. This differentiation approach has
allowed OBC to build a strong brand identity, recognized as “Ekhaya Lenkukhu”
(The home of chicken) (Wiid et al., 2024).
Focus Strategy
The focus strategy involves targeting a specific niche or market segment and
tailoring products or services to meet the needs of that particular group. OBC
employs this strategy by concentrating on the lower-income consumer market,
particularly in townships, commuter zones, and city centers. By strategically
positioning stores near transport hubs and catering to the needs of mass-market
Varsity Cube 2024 +27 81 278 3372
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller VarsityC. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $2.90. You're not tied to anything after your purchase.
