MNM3709 Assignment 4 (QUESTIONS & ANSWERS) Semester 2 2024 - DUE 30 October 2024
MNM3709 Assignment 3 (Detailed Answers) Semester 2 DUE 1 October 2024
MNM3709 Assignment 3 (COMPLETE ANSWERS) Semester 2 2024 - DUE 1 October 2024
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Strategic Marketing
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, MNM3709 Assignment 3 (COMPLETE ANSWERS)
Semester 2 2024 - DUE 1 October 2024 ; 100% TRUSTED
Complete, trusted solutions and explanations.
QUESTION 1 Evaluate the three generic strategies that
companies can use to create a competitive advantage in Wiid, et
al. (2020; 2024). Explain using practical examples what strategy
OBC Meat and Chicken has used to create a sustainable
competitive advantage. Keep each example and justification
under 100 words. MARKING RUBRIC FOR QUESTION 1
Strategies 0 Mark 1 Mark 2 Marks Selection of generic strategy
No choice with justification is provided. The choice of strategy
or justification is not relevant to OBC. The information provided
is incorrect. Only a choice of strategy with justification is
provided/correct for OBC. A clear, correct choice of strategy
with justification is provided for OBC. Justification for choice of
strategy Only theoretical discussion is provided. The choice of
strategy does not apply to OBC Meat and Chicken. An incorrect
theory is applied in the practical example. The student copied
examples from other sources including but not limited to
websites/other students/AI generated examples. The student did
not show evidence of thinking critically or applying practical
knowledge. Example is related to OBC but lacks details or is not
clear. The student has attempted to connect the strategy to OBC
but the connection is inadequate. The student has showed some
critical thinking but it is limited. The explanation is too long
(more than 100 words). A clear but brief example of the strategy
is provided for OBC. The student has demonstrated critical
thinking and application of practical knowledge in a clear,
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