MNM3709 ASSIGNMENT 3 (ANSWERS) SEMESTER 2 2024 - DUE 1 OCTOBER 2024.
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Course
Strategic Marketing
Institution
University Of South Africa (Unisa)
Book
Strategic Marketing 2e
QUESTION 1
Porter’s model identifies three main generic strategies for creating competitive
advantage: cost leadership, differentiation, and focus. Each strategy allows companies
to leverage their strengths and outperform competitors by optimizing cost, enhancing
unique offerings, or targetin...
MNM3709 Assignment 3 (COMPLETE ANSWERS) Semester 2 2024 - DUE 1 October 2024 ; 100% TRUSTED Complete, trusted solutions and explanations.
MNM3709 ASSIGNMENT 3 (COMPLETE ANSWERS) SEMESTER 2 2024 - DUE 1 OCTOBER 2024
MNM3709 ASSESSMENT 3 SEMESTER 1 2024 Pioneer strategy The first choice of market segments and positions The pioneer defines the rule of the game High switching costs for early adopters ...
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MNM3709 ASSIGNMENT 3 (ANSWERS)
SEMESTER 2 2024 - DUE 1 OCTOBER 2024
, Course
Strategic Marketing (MNM3709)
Institution
University Of South Africa (Unisa)
Book
Strategic marketing
Q1
Porter’s Generic Strategies for Gaining Competitive Edge
Porter’s framework outlines three core strategies for achieving competitive advantage: cost
leadership, differentiation, and focus. These approaches enable businesses to leverage their
strengths, outperform rivals, and create a sustainable edge by minimizing costs, offering
distinctive products, or targeting specific market segments. Below is an analysis of how OBC
Chicken and Meat has effectively applied these strategies to secure its competitive position.
Cost Leadership Strategy
The cost leadership strategy involves becoming the lowest-cost producer in the market, allowing
a company to offer products at lower prices than competitors while still remaining profitable. OBC
Chicken and Meat effectively uses this approach by maintaining a cost-efficient structure through
bulk buying, streamlined supply chains, and optimized distribution channels. These efficiencies
enable OBC to provide competitively priced chicken and meat products, appealing especially to
budget-conscious consumers in lower Living Standards Measure (LSM) groups (Wiid et al.,
2020).
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