JMC Question and answers rated A+ 2024/2025 JMC- Mass media and society final
Philo Farnsworth - correct answer helped create TV
Impact of VCR - correct answer can record and watch later
Time shifting - correct answer record programs and watch later
Cable channels - what makes th...
Ivy Lee - correct answer ✔Emphasizes the importance of being truthful
Edward Bernays - correct answer ✔Applied social scientific research to
understand consumers
Earned Media - correct answer ✔Favorable coverage resulting from a PR
persons work to earn the trust of a journalist
Community relations - correct answer ✔Building relationships with the
community relevant to your
brand
Lobbying - correct answer ✔Influencing lawmakers in a bad way to get them
to support you
Tension between PR and the press - correct answer ✔Press accused PR of
undermining facts and
blocking access. Press accused PR of promoting publicity and business as
news.
ISP (what does it stand for?) - correct answer ✔Internet service provider
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