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WGU C201 COMPLETE QUESTIONS WITH CORRECT ANSWERS
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WGU C201 COMPLETE QUESTIONS WITH CORRECT ANSWERS
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WGU C201 COMPLETE QUESTIONSWITH CORRECT ANSWERS
Which part of the organizing process aids in effective and efficient
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progress toward planned goals and often results in changes withi
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n the organization? - CORRECT ANSWER-Evaluating results
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What is the result of a company increasing the delegation of auth
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ority and the span of control? - CORRECT ANSWER-
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Increased decision-making authority given to employees
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Which two key elements does an effective organization include? -
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CORRECT ANSWER-Human interaction; Structure
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Why does a line organizational structure function most effectively
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in a crisis situation? - CORRECT ANSWER-
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It establishes a direct flow of authority.
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A company might divide itself into smaller groups that best match
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the types of customers it serves. What is this is an example of? -
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kCORRECT ANSWER-Departmentalization k
Which primary driver does management use for an organization's
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structure? - CORRECT ANSWER-
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Achievement of company goals k k k
Which step in the organizing process results in management grou
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ping work activities into units within the organization? -
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CORRECT ANSWER-Departmentalization
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A high-
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tech startup company is launching a marketing campaign for its n
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ew social media portal by highlighting how the portal exceeds the
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, connectivity and collaboration capabilities of all other social medi
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a sites.
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Which type of competitive advantage is this company leveraging
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? - CORRECT ANSWER-Product
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Which marketing strategy is devoted to maintaining continuous b
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ottom line prices rather than relying on short-term price-
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cutting tactics such as cents-
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off coupons, rebates, and special sales? - CORRECT ANSWER-
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Everyday low pricing k k
When would a pull promotional strategy enhance a competitive a
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dvantage to market a product better than a push strategy? -
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CORRECT ANSWER-
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When demand for the product is driven by the end user.
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Which marketing tool is often used to build effective relationship
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marketing campaigns? - CORRECT ANSWER-Affinity programs
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Which element of the promotional mix has the advantage of mess
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aging that can be tailored for each customer, but the disadvantag
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e of a high cost per contact? - CORRECT ANSWER-
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Personal selling k
What three factors should be addressed in a successful marketin
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g plan? - CORRECT ANSWER-
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Target market;Sales revenue goals; Plan implementation timelin
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e
Which three characteristics are measured in demographic segm
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entation? - CORRECT ANSWER- k k k
Race and ethnicity;Income;Household size
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In which three ways does business-
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buying behavior differ from consumer-buying behavior? -
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