Exam (elaborations)
WGU C201 BUSINESS ACUMEN QUESTIONS AND ANSWERS
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WGU C201 BUSINESS ACUMEN QUESTIONS AND ANSWERS
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WGU C201 BUSINESS ACUMENQUESTIONS AND ANSWERS
Which part of the organizing process aids in effective and efficient
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progress toward planned goals and often results in changes withi
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n the organization? - CORRECT ANSWER-Evaluating results
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What is the result of a company increasing the delegation of auth
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ority and the span of control? - CORRECT ANSWER-
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Increased number of direct reports per manager
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Which two key elements does an effective organization include? -
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CORRECT ANSWER-Human interaction, structure
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Why does a line organizational structure function most effectively
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in a crisis situation? - CORRECT ANSWER-
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It established a direct flow of authority
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Number the seven steps in the recruiting and interviewing proces
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s from first to last. - CORRECT ANSWER-
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1) Define job requirements, 2) Contact and visit colleges for appli
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cants/interns, 3) Conduct employment tests, 4) Review resumes, k k k k k k k k
5) Conduct candidate interviews, 6) Follow up interviews, 7) Hirin
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g determination
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Which primary driver does management use for an organization's
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structure? - CORRECT ANSWER-
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Achievement of company goals k k k
Which step in the organizing process results in management grou
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p work activities into units within the organization? -
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CORRECT ANSWER-Departmentalization
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,A high tech startup company is launching a marketing campaign f
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or its new social media portal by highlighting how the portal excee
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ds the connectivity and collaboration capabilities of all other socia
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l media sits. Which type of competitive advantage is this company
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kleveraging? - CORRECT ANSWER-Customer loyalty k k k k
Which marketing strategy is devoted to maintaining continuous b
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ottom line prices than relying on short term price cutting tactics su
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ch as cents off coupons, rebates, and special sales? -
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CORRECT ANSWER-Everyday low pricing
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When would a pull promotional strategy enhance a competitive a
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dvantage to market a product better than a push strategy? - k k k k k k k k k k
CORRECT ANSWER-
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When demand for the product is driven by the end user
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Which marketing tool is essential to building an effective relations
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hip marketing campaign? - CORRECT ANSWER-
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An affinity program
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Which element of the promotional mix has the advantage of mess
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aging that can be tailored for each customer, but the disadvantag
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e of a high cost per contact? - CORRECT ANSWER-
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Personal Selling k
What three factors should be addressed in a successful marketin
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g plan? Choose 3 answers. - CORRECT ANSWER-
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Target Market, Sales revenue goals, Plan implementation timelin
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e (not on list, marketing budget)
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Which three characteristics are measured in demographic segm
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entation? Choose 3 answers - CORRECT ANSWER- k k k k k k
Race and ethnicity, Income, Household size
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In which three ways does business-
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buying behavior differ from consumer- k k k k
, buying behavior? Choose 3 answers - CORRECT ANSWER-
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Buyers face organizational influences in addition to their own pref
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erences, purchasers often invite selected providers to bid on a pu
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rchase, a group or committee often makes decisions
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Which three conditions, in a global selling environment, should a
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small company leverage to create a competitive advantage? Cho
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ose 3 answers - CORRECT ANSWER-
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cultural homogeneity, mobility of labor, local labor costs
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With which two types of products does a marketing strategy rely o
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n advertising more than personal selling? Choose 2 answers. -
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CORRECT ANSWER-
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Consumable supplies, accessories to primary products k k k k k
After years of marketing a body lotion, a cosmetics company begi
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ns promoting the lotion as an the lotion as an insect repellent as w
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ell. In which three product life cycle extension strategies did this c
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ompany engage? Choose 3 answers - CORRECT ANSWER-
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Adding new users, finding new uses for the product, increasing fr
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equency of use. k k
What are three ways that an effective brand name can influence c
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onsumer product recognition? Choose 3 answers -
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kCORRECT ANSWER- k
It conveys an image, it depicts trademark protection, it reflects br
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and equity. k
A customer has purchased a product twice and intends to do so a
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gain. Which stage of brand loyalty is this customer in? -
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CORRECT ANSWER-Brand preference
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Which manufacturer distribution model is enhanced by the shippi
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ng and tracking capabilities of a global package delivery service?
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- CORRECT ANSWER-retail
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