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Marketing D374 Task 3 Scenario

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Marketing D374 Task 3 Scenario

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  • September 20, 2024
  • 4
  • 2024/2025
  • Class notes
  • J. mcclesky
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elizabethsexton
VOM1: Task 3 Survey Results - The Olde Cheese Shoppe

Q.1 What is the most important part of the service you receive at your favorite specialty cheese shop?

Age of Respondent

Data show the raw response for each Home- Lives with
Total Male Female Non-binary Renter < 20 20–30
option owner Family
Number of respondents 256 90 158 8 96 128 32 8 37

Large selection of cheeses 40 9 31 0 5 30 5 0 10
Imported cheeses are available 59 17 42 0 26 23 10 3 17
Domestic cheeses are available 32 13 17 2 12 20 0 1 0
Gourmet cheeses are available 61 31 25 5 23 30 8 0 8
Weekly special offers 10 3 7 0 3 5 2 4 0
Cleanliness of facility 9 2 6 1 7 2 0 0 0
Friendliness of staff 13 2 11 0 6 6 1 0 0
Reasonable prices 19 7 12 0 10 6 3 0 0
Good location 13 6 7 0 4 6 3 0 2

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